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Antony MathieuAM

Antony Mathieu

TV Planning Manager

€125/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Antony

Passionate about media and audiovisual, I help TV channels and streaming platforms optimize their programming to maximize engagement and audience. With experience at Canal+ as a TV planning manager, I have developed sharp expertise in content strategy and broadcast schedule management.

📺 What I can bring to you:
✅ Creation and optimization of program schedules for a targeted audience
✅ Editorial strategy and promotion of high-potential content
✅ Coordination with editorial, marketing, and technical teams
✅ Monitoring and analysis of trends to anticipate audience expectations

🎬 Why work with me?
✔️ Analytical and creative vision for high-performing programming
✔️ Ability to balance data and editorial intuition
✔️ Responsiveness and rigor in managing schedules and priorities

Looking to boost your programming and captivate your audience? Let's discuss your project! 🚀
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Canal Plus Brand Solutions
    Planning Manager
    August 2022 - Today (3 years and 10 months)
    Paris, France
    • Handling of schedule reservation requests and order verification.
    • Analysis of target performance and optimization of media plans.
    • Drafting of counter-proposals and application of rates defined by the sales department.
  • Dentsu
    Product Manager
    TELECOMMUNICATIONS
    September 2020 - September 2021 (1 year)
    Paris, France
    Development of an online advertising B2B platform for clients such as Opel, BMW, Mini, KFC, and others. I support clients as well as service providers in daily project-related tasks.
    Marketing Project Management Product Development
  • Dentsu dentsu
    Product Manager
    September 2020 - September 2021 (1 year)
    La Défense, France
    • Optimization and development of the Media On Demand platform (B2B2C).
    • Launch and management of advertising campaigns for Opel, BMW, Mini, KIA.
    • Analysis of campaign data and client reporting.
    • Strategic monitoring and competitive benchmarking.
    • Implementation of agile solutions and business development.

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Education

  • Bachelor in Digital Project Management
    EEMI
    2019
    Formation polyvalente comprenant marketing, design et développement web pour un champs de compétences très varié.
  • MBA Digital Marketing
    EDC Paris
    2020

Certifications

  • Amazon Retail for Advertisers Certification
    Amazon
    2021

Skill set (39)

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