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Antony ArmandAA

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Freelancer profile translated to English.
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About Antony

What I bring to your projects

With 8 years of experience in premium retail, I focus on three complementary areas: field training, customer journey optimization, and performance management.

Training & Skill Development
I design and deliver CRM training tailored to real-world conditions. I have trained over 220 employees on loyalty tools, consultative selling techniques, and dispute resolution. My approach is practical and hands-on, with simulations that are directly applicable. I also support the onboarding of new employees and the mentorship of apprentices.

Customer Service Optimization
I restructure after-sales service processes to improve efficiency and customer satisfaction. I have independently managed multimedia and home appliance after-sales service, redesigned complaint handling procedures, and enhanced team briefings. My goal is to transform every friction point into a loyalty opportunity.

Performance Management & Analysis
I translate data into action. I monitor KPIs (turnover, orders, market share), build Excel dashboards for management, and manage loyalty card objectives. I help you identify growth levers and measure the impact of your actions.

Cross-functional Project Coordination
I organize internal events (150+ participants), facilitate commissions, and act as a liaison between management and field teams. I ensure the link between strategy and operational execution.

My Strengths
Trilingual in French/Spanish/English, with a 360° view of retail (luxury, mass market, omnichannel), and a pragmatic, results-oriented approach. I understand both field challenges AND business imperatives.

Available for: consulting assignments, custom training, customer journey audits, CRM process structuring, and retail transformation support.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Manor
    Customer Service Representative & Referent
    RETAIL (SMALL BUSINESS)
    February 2023 - Today (3 years and 6 months)
    Lausanne, Switzerland
    • Managed team coordination and served as CRM Trainer for staff to optimize tool usage.
    • Coordinated CRM activities with hostesses during promotional events and independently managed after-sales service (multimedia, home appliances).
    • Provided in-store operational monitoring: analyzed turnover, order volume, and market share, including managing Mastercard loyalty card objectives.
    • Proactively resolved complex disputes and optimized checkout briefing procedures.
    • Chaired the staff commission, including organizing and managing the logistics of internal events (staff parties).
  • Enfant Manor
    Sales Advisor & Merchandising
    May 2022 - January 2023 (8 months)
    Lausanne, Switzerland
    • Drove sales growth through personalized customer advice and tailored sales pitches.
    • Implemented merchandising directives to enhance the visual appeal of the department.
    • Managed stock, price labeling, and overall store presentation rigorously.
    • Mastered checkout and daily cash closing procedures.
  • One Placement
    Cashier & Flow Manager
    September 2021 - April 2022 (7 months)
    Lausanne, Switzerland
    • Managed financial transactions (cash, cards, vouchers) with exemplary accuracy (zero cash errors).
    • Responsible for store opening and closing: counting, verifying, and preparing the cash float.
    • Welcomed customers at the end of their purchase journey to ensure a positive brand experience.

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