Freelancer profile translated to English.
Back to original languageAbout Antonio
Most businesses that invest in online advertising don't know if they are actually making money. They have active campaigns, spend budget every month, and look at metrics that don't tell them anything useful.
My job is to come in, review the entire system — ads, targeting, offer, landing page, funnel, tracking, and attribution — and pinpoint exactly where money or conversions are being lost.
I work with Meta Ads and Google Ads, but I don't limit myself to managing campaigns. I analyze the complete customer journey: from when they see the ad until they convert, or until they leave without buying and we need to understand why.
A hybrid profile with a background in design, branding, and web development. This allows me to work on creatives, landing pages, and copy in an integrated way, without relying on third parties for each piece of the system.
If you are investing in advertising and are unsure whether you are making or losing money, we can start with a quick audit before touching anything.
My goal is simple:
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MANKALA StudioFounder and DirectorPUBLISHINGDecember 2021 - November 2023 (1 year and 11 months)Motril, SpainOwn studio for brand identity and visual design. I worked with entrepreneurs and small businesses on building their brand image, web development, and digital positioning.This stage gave me visual and strategic insight that I now apply directly in creating campaign creatives and designing conversion-oriented landing pages.
- Antonio Terrón - FreelancerPaid Media and Funnel Optimization SpecialistCONSULTING AND AUDITSJune 2019 - Today (7 years and 2 months)Figueres, SpainI work with businesses and service companies that invest in online advertising but are unsure if they are actually getting a return. My focus is not just on managing campaigns, but on reviewing the entire system: targeting, creatives, offer, landing page, funnel, and tracking.I have worked with over 40 companies and professionals in sectors such as services, training, real estate, and local commerce, helping them identify leaks in their acquisition systems and improve the profitability of their Meta Ads and Google Ads campaigns.My hybrid profile — with a background in design, web, and copy — allows me to work integrally without relying on third parties for each piece of the system.
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Education
- Higher TechnicianEscuela Arte Granada
- Higher TechnicianFrancisco Javier de Burgos