About Antonio
I work with companies facing growth or change, where the brand no longer provides clear direction for the business.
As businesses grow, evolve or face change, brands often lose their ability to guide decisions, maintain focus and support consistent growth. Positioning weakens, priorities blur and teams start pulling in different directions. My role is to bring structure and criteria, turning brand into a practical system that supports decision-making and long-term business value.
I am a Brand Strategy Consultant specialised in building and evolving brands by integrating brand strategy and brand identity from the start. I design brands as clear, coherent systems that help businesses compete, scale and stay relevant over time.
What I do
Brand Strategy
- Brand audit and brand diagnosis
- Brand positioning and brand messaging
- Brand architecture and portfolio strategy
- Naming, purpose and brand values
Brand Identity
- Corporate identity and visual identity systems
- Logo design, typography, colour and applications
- Executable brand guidelines
- Rebranding and brand evolution
Typical projects
- Full brand creation for startups and new ventures
- Brand repositioning for growing or transforming companies
- Brand architecture for complex portfolios
- Naming projects and strategic brand audits
How I work
I start by understanding the business, its context and real tensions. From there, I build brand strategy and brand identity as one integrated process, with senior involvement, clarity and focus on decisions.
About me
More than 20 years of experience in brand strategy and brand identity, with over 100 projects delivered. Advanced brand strategy training: 4 specialized Master's programmes covering brand audit, positioning, naming and brand management.
Based in Valencia, working with clients across Spain and Europe.
I help companies build brands that support growth, strengthen decisions and create long-term value.
Spanish
Native or bilingual
French
Conversational
English
Fluent
Catalan
Fluent
Remote only
Primarily works remotely
Experience
- Basalta - Prospering BrandingFounder & Brand Strategy ConsultantCONSULTING AND AUDITSNovember 2021 - Today (4 years and 7 months)Valencia, SpainI help companies build brands that support business decisions, strengthen positioning and create long-term value.At Basalta, we work with businesses facing growth, transformation or competitive pressure, where brand strategy becomes essential to maintain focus, align teams and scale with clarity.We deliver integrated brand strategy and brand identity projects, including brand positioning, brand architecture, corporate identity systems, naming and rebranding.Our approach combines strategic diagnosis, senior involvement and executable frameworks that turn brand into a practical system for decision-making and sustainable growth.
- FreelanceBrand Strategy ConsultantCONSULTING AND AUDITSJune 2019 - November 2021 (2 years and 5 months)Valencia, SpainI work with companies on brand strategy, brand identity and brand positioning projects, helping businesses build clarity, strengthen decision-making and create long-term value.Projects include brand audits, corporate identity development, naming, rebranding and brand architecture for growing companies and new ventures across Spain and Europe.
- Nociones UnidasArt Director & Project LeadCONSULTING AND AUDITSMay 2013 - May 2019 (6 years)El Puig, VC, SpainLed brand identity and visual communication projects, integrating strategic positioning with creative execution across multiple channels.Focused on translating brand strategy into coherent visual systems, ensuring consistency between messaging, aesthetics and business objectives for clients across different industries.
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Education
- MA in Brand Platform and PositioningMasterbrand2020Advanced programme focused on brand positioning, brand architecture and strategic messaging frameworks.
- Technical Engineering + Postgraduate Advanced Studies in Industrial & Graphic DesignUniversidad Cardenal Herrera-CEU2004Engineering background in industrial design, providing structured problem-solving approach and systems thinking applied to brand strategy and identity development. Advanced design training bridging industrial and visual communication design.