Freelancer profile translated to English.
Back to original languageAbout Antonio
Senior Marketing Automation Specialist with 6 years of experience and a transversal technical ability to operate on any Email Marketing platform in the market. My profile combines data engineering (SQL, integrations) with CRM strategy to maximize ROI in any technological environment.
Proficiency in Tools and Platforms (ESP & CRM): I am a specialist in the management, migration, and optimization of the industry's leading tools:
Enterprise: Adobe Campaign (Classic & Standard), Salesforce Marketing Cloud (Journey Builder), Oracle Eloqua, Braze.
Mid-Market & Agile: HubSpot, ActiveCampaign, Klaviyo, Mailchimp, SendGrid, Brevo (Sendinblue).
Automation & Data: n8n, Zapier, advanced SQL, Google Marketing Platform.
Impact and Key Figures (Track Record):
Massive Volume: Execution of over 9,000 successful campaigns, ensuring accuracy in fast-paced environments (5 sustained daily campaigns).
Scalability: Management of +2,000 high-volume deployments, maintaining an above 99% deliverability rate through data hygiene and IP reputation management.
Efficiency: 50% reduction in operational times thanks to the creation of automated workflows and scalable design systems.
Business Results: 35% increase in CTR and 30% in user retention through hyper-segmentation and dynamic personalization strategies.
Services I offer:
Technical audit and cross-platform migration (e.g., from Mailchimp to Adobe/Salesforce).
Design of complex Customer Journeys and AI-driven automation.
Responsive Email Layout (HTML/CSS) with Dark Mode compatibility.
Database cleaning and GDPR compliance.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- PublicisCRM Strategy Lead & Marketing Automation ConsultantSeptember 2022 - February 2025 (2 years and 5 months)Leadership in CRM strategy and advanced automation, integrating Artificial Intelligence to optimize the Customer Journey.Business Impact: Data Strategy: Implementation of advanced behavioral segmentation, achieving a 35% increase in CTR (Click-Through Rate). Retention: Design of customer lifecycle stages that improved user retention by 30%.Innovation: Integration of AI and tools like n8n for content hyper-personalization. * Management: Leadership and technical training of junior teams, reducing reliance on external support.
- AccentureAdobe Campaign Specialist | Email Marketing Technical LeadFASHION AND COSMETICSMarch 2019 - June 2022 (3 years and 3 months)Strategic Design: Mapping and design of 3 critical customer journeys: Welcome, Cart Abandonment, and Inactivity Reactivation.Implementation (Adobe Campaign): Complete technical configuration of workflows in Adobe Campaign, including trigger scheduling, dynamic segmentation, and advanced personalization.Integration: Ensure correct data ingestion (purchases, navigation) from CRM/Web to the platform.Achievements:100% automation of welcome and abandonment communication.The Cart Abandonment flow recovered 12% of lost sales in the first month.20% increase in first-purchase conversion thanks to the welcome journey.Reduction of >15 hours/week of manual work for the marketing team.
Recommendations
Be the first to recommend Antonio
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Computer Science, Communications, and Support ServicesCIFP VILLA DE AGÜIMES2018Sólida formación técnica en administración de sistemas, gestión de redes y automatización de tareas mediante scripting. Me proporcionó una visión práctica y profunda del funcionamiento del hardware y el software.