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Antonio LorenteAL

Antonio Lorente

Product Manager | Agile & SAFe | Cloud & Enterprise

€450/day
Zaragoza, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Antonio

Senior Product Owner / Product Manager with over 10 years of experience leading digital products and projects in complex environments and international organizations.

I have worked as a bridge between business and technology, defining roadmaps, prioritizing backlogs, and ensuring the delivery of value in B2B and B2B2C cloud products, collaborating with distributed teams and multiple stakeholders.

I have experience working under Agile and SAFe frameworks, participating in both discovery and delivery phases, with the ability to make informed decisions, manage trade-offs, and align different actors around a common goal.

I come from enterprise contexts where scalability, software quality, and team coordination are key, and I feel particularly comfortable in projects with a high technical, regulated, or strategic impact component.

I currently work as a freelancer, bringing a senior, pragmatic, and results-oriented vision, adapting to hybrid or on-site models when the project requires it.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Basic

  • German

    Basic

Can work on-site
Zaragoza (up to 50km), Madrid (up to 10km), Barcelona (up to 10km)

Experience

  • dunnhumby
    Sr. Product Manager
    RETAIL (SMALL BUSINESS)
    August 2022 - Today (3 years and 10 months)
    Londres, United Kingdom
    Senior Product Manager responsible for the strategy, discovery, and delivery of an enterprise cloud product deployed in multiple countries and international retailers.

    Full ownership of the roadmap and backlog, working with distributed technical teams in the UK, India, and LATAM, ensuring alignment between business, technology, and global strategy.

    I led the launch and scaling of the PoS sub-product, achieving approximately €6M in monthly revenue at Tesco, and contributing to generating an additional €10-12M in annual value across the Store channel (PoS, Digital Signage, and Radio) with retailers like Tesco and Foodstuffs.

    I coordinate multiple teams and stakeholders (Finance, Billings, Sales...), improving sales efficiency (related processes) by ~45% and increasing product workflow adoption to ~85%, in an environment with high operational complexity and external dependencies.

    I worked under the SAFe framework initially and now with Continuous Delivery, combining strategic product vision with pragmatic, measurable results-oriented execution, data-driven decision-making, and continuous trade-off management.
    Product Strategy Product Management Product Discovery Product Development Scrum Product Owner
  • NTT DATA Europe & LATAM
    Scrum Master
    E-COMMERCE
    April 2021 - September 2022 (1 year and 5 months)
    Belgium
    Scrum Master / Agile Delivery Manager on international projects for Orange Belgium, working in a SAFe environment with distributed teams in Europe and India.

    Managed the handover from another consulting firm to NTTDATA for the three Magento teams I was managing. Also reported progress to the steering committee.

    Facilitated and coordinated multidisciplinary teams of up to 20 people, ensuring the correct execution of sprints, impediment removal, and continuous alignment between business, product, and technology.

    Led over 100 sprints, contributing to an improvement in team productivity of around 30% and a reduction in cycle times close to 25%, through process optimization and improved collaboration between teams.

    Actively collaborated with NTTDATA's new Product Owners on the project for agile transformation, dealing with backlog prioritization, release planning, and dependency management, increasing the overall project efficiency by around 40%.

    Additionally, I drove the adoption of best practices and elevated the Agile maturity level within the teams.
    Agile Methodology Team Management Scrum Master Delivery Management Consulting
  • Tigalia Consulting
    Founder & Product / Technology Advisor
    CONSULTING AND AUDITS
    May 2015 - Today (11 years and 1 month)
    Zaragoza, Spain
    Founder & Product / Technology Advisor at a consulting firm specializing in supporting companies in the definition, evolution, and implementation of digital solutions and results-oriented management models.

    I have worked with management teams and business leaders to define technological roadmaps, prioritize initiatives, and make informed decisions about products, platforms, and processes, acting as an intermediary between business and technical teams.

    I have participated in projects for the design and evolution of digital products, selection of tools and suppliers, and improvement of operational processes, in contexts of growth, transformation, and cost optimization.

    My role has combined strategic vision with execution, helping organizations reduce technological risks, improve operational efficiency, and maximize the return on digital investments, working in hybrid environments and with multiple stakeholders.
    Business Strategy Digital Transformation Product Management Consulting Agile Methodologies

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Education

  • Advanced Program - PropTech Innovation in the Real Estate Sector, Real Estate
    IE Business School
    2019
    Programa Avanzado - PropTech Innovación en el sector inmobiliario, Bienes inmuebles
  • Certified Blockchain Expert
    European Tech School
    2023
    Certified Blockchain Expert

Skill set

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