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Antonio De La Mora MadariagaAD

Antonio De La Mora Madariaga

UX Designer

€250/day
1 project
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Antonio

UX Designer since 2011 with a broad vision of the profession. I started in the strategy department but have worked closely with creative and development departments. My priority is to satisfy user needs, without losing sight of client objectives. To achieve this, I go from concept to detail and enjoy participating in all stages of the design process, from problem identification, idea definition, user testing, and solution design.
My experience began in advertising agencies and moved to the client side in recent years, although the constant that defines it is working as a freelancer.
I handle design tools (Adobe Suite, CSS, and Sketch), prototyping (Axure RP), and user testing tools (UserZoom, HotJar, Optimizely, Optimal Workshop).
  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Unidad Editorial
    UX Designer
    PUBLISHING
    September 2017 - August 2018 (1 year)
    Madrid, Spain
    Two fundamental roles: user testing using UserZoom and designing microinteractions for web and mobile web, primarily.
    In this stage, I reinforced my knowledge in research, data analysis, and user testing. Without ever neglecting interaction design, for the improvement of the editorial's different digital headers (Marca, El Mundo, Telva, or Expansión).
    From the product department, we aimed to modernize the navigation and content consumption of this publishing giant's digital content.
    Userzoom Axure RP microinteraction Scrum Zeplin
  • BQ
    UX Designer
    TELECOMMUNICATIONS
    November 2015 - June 2016 (8 months)
    Las Rozas de Madrid, Spain
    Design of the company's digital products. Always starting from user research, and employing agile methodologies, teamwork, and interdepartmental collaboration were key in my daily work.
    The technical skill in using design tools, as well as knowledge of operating systems and design and interaction trends, also carried significant weight when developing our designs and prototypes.
    Design agile design users Sketch OptimalWorkshop Axure
  • WYSIWYG
    Head of Usability and UX
    PUBLISHING
    October 2011 - February 2015 (3 years and 5 months)
    Madrid, Spain
    I work with strategy, design, and development teams to create digital products from conceptualization to microinteraction.

    My role started with research (mainly trends and benchmarking, and occasionally with users) and ended with interaction design, including defining information architecture, drawing navigation flows, and designing wireframes.
    I also managed all UX-related work organization, as well as presenting and defending projects to clients.
    Strategic Planning Web Design Axure Web Architecture

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Education

  • Degree in Advertising and Public Relations
    Complutense University
    2007
  • Graphic Design
    CSIC
    2007

Skill set (29)

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