Antonio Ardid Martínez

Consulting for CEOs and Retail managers.

I am clear that people matter in Retail, I learned this over the years. Putting people at the center is the first step for you to achieve your goals.

I guide you on how to achieve it. And on the next steps you want to take.

If you believe your teams and stores can achieve more, but you are not sure how to do it, I offer you 3 services that will make you achieve it.

- Retail Mentoring, one-on-one, focused on solving your problem, we analyze it, I guide and advise you with my knowledge, and you decide the best way to face it.

- In-person training with a plan adapted to your Retail teams, for your managers and stores.

- 100% personalized support, in-person and online, with 3 levels of action:

- Audit of your Retail department, from your stores to your teams. I present you with data so you can make decisions.

- Advice and creation of an action plan, based on the audited data, with the best strategies to achieve the change you are looking for.

- Execution of the defined plan. I take care of it for you, if that's what you need.

As the area manager for Microsoft in Levante and Balearic Islands, I managed 26 Mediamarkt, El Corte Inglés, and Fnac stores, working on point-of-sale image, negotiating and updating brand spaces, managing sales teams, providing in-store training, and negotiating and executing seasonal campaigns.

As Zone Manager, I managed 40 centers in the large retail channel, handling accounts for El Corte Inglés, Hipercor, Eroski, Alcampo, Conforama, and Carrefour, leading a team of 25 promoters and being responsible for solving our clients' problems in the zone. I negotiated 5 additional displays and 2 new aisle displays with department managers for Eroski and Alcampo. I trained approximately 150 people, in groups of 10 to 20, resulting in increased sales among external staff.