Antonin Vicedo

As marketing manager at Parcelle 26, your role is essential for developing brand awareness and strengthening its positioning in the premium olive oil market. Here's how your work could be explained:

Marketing Manager at Parcelle 26

At Parcelle 26, I manage all marketing strategies to highlight our exceptional olive oil, produced in Tunisia. My role consists of:

Defining and enhancing brand identity:

Creating impactful and authentic messages around our three ranges of olive oils.

Developing communication that reflects the quality, expertise, and elegance of our products.

Social media management:

Creating captivating and visual content adapted to each platform (Instagram, TikTok, etc.).

Engaging with the community, highlighting the values of sharing, health, and culinary expertise.

Culinary video production:

Producing videos that showcase our olive oil in gourmet and accessible recipes.

Collaborating with chefs (like Vartivar Jarkezian) to strengthen the brand's premium image.

Performance analysis and digital strategy:

Monitoring trends to stay at the forefront of consumer expectations.

Optimizing campaigns to maximize their impact and reach a targeted audience.

Collaborations and events:

Organizing contests and partnerships (like the Christmas giveaway with OSCO) to unite and retain our customers.

My goal is simple: to make Parcelle 26 an essential reference for olive oil lovers and chefs.

I carried out a shoot in Paris with two actors for a company in the real estate sector, including editing and footage editing. This experience allowed me to combine creativity and rigor to meet the expectations of a demanding sector.