Freelancer profile translated to English.

Description

Erasme Media, what is it exactly?

Erasme Media is an eco-responsible communication agency based in Lyon, founded by three experts with complementary profiles. Our conviction: effective communication is communication that is experienced as much as it is seen. On the ground as well as on screens.

Street Marketing & Field Activation

Wedesign and deploy creative and targeted street marketing operations:flyer distribution, sampling, interactive animations, poster placement, and tactical media. Each action is briefed, monitored, and measured. Our field teams are trained on the brand before each deployment — because an ambassador who doesn't know their product is noticeable.

Events

From **product launches to corporate evenings, including outdoor activations**, we handle the design, logistics, and coordination of your events. Our goal: to create memorable moments that unite and generate buzz.

Digital & Social Media

We implement content strategies tailored to your target audiences: community management, visual creation, sponsored campaigns. Every digital communication is designed to be consistent with your field actions to maximize overall impact.

Influence & Content

We identify and activate the right content creators — micro or macro-influencers — based on your sector, geographic area, and objectives. Authenticity and performance are not incompatible.

At **Erasme Media**, each campaign is subject to a comprehensive report: reach, return rate, geo-marketing analysis. Because we believe that communication should be measured as much as it should be felt.

Languages

French
Native or bilingual
English
Fluent
Italian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Saint-Fons Cap sur Demain,
CAMPAIGN DIRECTOR
SOCIAL NETWORKS
January 2025 - January 2026 (1 year)
69190 Saint-Fons, France
Strategic, political, and operational direction of a citizen municipal campaign that achieved 37.12% of the vote in the second round, with a progression of +90% of votes between the two rounds (from 621 to 1,180 votes), positioning the list as the leading opposition force. Direct support of the candidate David Debat at each stage of the campaign: definition of political strategy, preparation of speeches, organization of travel, monitoring of key moments, contribution to program design, supervision of all campaign communications including artistic direction, multi-channel strategy, print materials, social networks, video, press relations, and regulatory monitoring with the prefecture's propaganda services. Management and coordination of a team of 30 running mates; prospecting, contacting, and obtaining key political and institutional support, including Nathalie Frier (Vice-President of the Lyon Metropolis, former mayor of Saint-Fons), Véronique Sarselli (President of the Lyon Metropolis), Jean-Michel Aulas (former candidate for mayor of Lyon), Christian Duchêne (former mayor of Saint-Fons – EELV), as well as the Socialist Party of the Rhône and the MoDem of the Rhône.
Social Media Community Management Press Relations Political Communication Public Policies
alo-agences,
SENIOR PROJECT MANAGER
January 2018 - January 2025 (7 years)
Lyon, France
Management of multi-channel media and digital strategies for public and retail accounts, with supervision of 40 DOOH campaigns for Grand Frais, Interfel, Maxi-Zoo, Carrefour, EFS Blood Donation coupled with SEA/SMA activations and management of a €1.2 million budget. Continuous performance optimization through data management and a test & learn approach, significantly improving key indicators. Management of a team of 6 project managers and assurance of rigorous execution, ensuring 100% of projects delivered on time.
Izipass,
MARKETING MANAGER
January 2013 - January 2018 (5 years)
Management of multi-channel marketing and media strategies for Deliveroo, Ouibus, SNCF, KFC, Mc Donald's, Pizza Cosy, Domino's Pizza, with management of high-stakes on and offline campaigns, budget supervision, and continuous performance optimization. Implementation of a data-driven and test & learn approach, significantly improving key acquisition, visibility, and profitability indicators. Management of multidisciplinary project teams and coordination of all systems to ensure smooth, coherent, and timely execution.