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Antonin L.AL

Antonin L.

Art Director

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Antonin

Hello!
I am a screenwriter, director, and art director with international experience,
marked by studies in Paris and New York. Founder of Sandgate Productions, I alternated for 12 years between writing and directing fiction and documentaries, historical research, and art direction for companies. I forged a very personal vision of audiovisual communication and undertook the strategic diversification of Sandgate Productions by developing a Creative Agency division specializing in supporting companies. With strong cinematic storytelling, I supervised the art direction of all projects there until 2022, a moment I chose to leave the company to go live in Cambodia. I resettled in Paris at the end of 2024, enriched by a unique cultural experience and a new perspective.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • BAIE DES TRÉSORS
    ART DIRECTOR
    January 2021 - May 2024 (3 years and 5 months)
    Paris, France
    • Context: Participation in the launch and development of the brand identity for Baie des Trésors, a young Martinique Agricultural Rum house founded in 2021.

    • Concept: Creation of a premium identity associating terroirs and vintages, inspired by the wine world.

    • Initial Challenge: Development of the brand identity from a single existing bottle and label.

    • Strategic Approach:
    o In-depth research, monitoring, and reflection to build a rich, unique, and timeless identity.
    o Construction of a brand image rooted in naturalness and terroir, while ensuring its positioning in the rum market.
    o Development of an educational approach to rum, its history, and its production process.
    • Missions Performed:
    o Graphic charter and visual universe (packaging, photography, videos, beauty shots, packshots).
    o Development of the website and its content strategy.
    o Creation of a communication matrix aligned with the brand's DNA.
    o Global and long-term communication strategy to support product line development.

    • Brand Evolution:
    o Development of a second level of graphic and visual exploration.
    o Adaptation of the identity to conquer new markets and diversify the offering.
  • SANDGATE PRODUCTIONS
    ART DIRECTOR, DIRECTOR, SCREENWRITER
    FILM AND AV
    January 2010 - January 2022 (12 years)
    Paris, France
    • Dual Role: Parallel work on the company's two divisions – Cinema and Corporate.

    Cinema Division

    • Literary Director:
    o Selection of projects and support for authors in writing and artistic development in conjunction with the producer.
    o Participation in editorial strategy and project monitoring during the development phase.

    • Personal Creation:
    o Development and direction of fiction and documentary projects as a screenwriter and director.

    Corporate Division

    • Creation and direction of the "Creative Agency" division within the company.

    • Strategic repositioning of Sandgate Productions, redesign of its visual and graphic identity, and development of its website.

    • Art direction for all client portfolio projects, including:
    o Hennessy, L'Oréal, Baie des Trésors, SQLI, Perles d’Histoire, Edmond de Rothschild Foundations, CCAH, City of Saint-Maurice, Nicolaï, etc.

    • Supervision of visual creation and art direction for institutional campaigns and prestigious audiovisual projects.
  • LES VOIES DE LA RÉSISTANCE
    DIGITAL PROJECT MANAGER
    January 2017 - July 2020 (3 years and 6 months)
    Paris, France
    • Project: Design and development of an innovative educational platform on the French Resistance during World War II, in partnership with the Ministry of National Education and the Ministry of Armed Forces.

    • Objective: To preserve the work of remembrance through a collaborative and interactive digital approach, accessible to all audiences.

    • Missions Performed:
    o Design and structuring of a scalable platform dedicated to exploring World War II.
    o Development of unique tools, including an interactive video space allowing users to follow the evolution of the conflict across different theaters of operation between 1939 and 1945.
    o Creation of five dedicated spaces:
    - Exploration Space: powerful search engine to navigate content.
    - Contribution Space: ability to enrich the platform with new private or public resources.
    - Narrative Space: real-time tracking of the fates of resistance fighters across different theaters of operation.
    - Educational Space: tools dedicated to teachers and students.
    - Contest Space: encouraging engagement from younger generations.

    • Result: Platform delivered in July 2020, ensuring immersive and interactive transmission of the memory of the Resistance.

Recommendations

AT
OB
Antoine Tran-Huu and 1 other person have recommended Antonin

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Education

  • Bachelor of Arts
    New York Film Academy,
    2006
    FILMMAKING BACHELOR OF ARTS,
  • HYPOKHÂGNE - KHÂGNE option Political Science,
    Lycée Blomet,
    2004
    HYPOKHÂGNE - KHÂGNE option Sciences Politiques,

Skill set

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