About Antonin
French
Native or bilingual
English
Native or bilingual
Experience
- BAIE DES TRÉSORSART DIRECTORJanuary 2021 - May 2024 (3 years and 5 months)Paris, France• Context: Participation in the launch and development of the brand identity for Baie des Trésors, a young Martinique Agricultural Rum house founded in 2021.• Concept: Creation of a premium identity associating terroirs and vintages, inspired by the wine world.• Initial Challenge: Development of the brand identity from a single existing bottle and label.• Strategic Approach:o In-depth research, monitoring, and reflection to build a rich, unique, and timeless identity.o Construction of a brand image rooted in naturalness and terroir, while ensuring its positioning in the rum market.o Development of an educational approach to rum, its history, and its production process.• Missions Performed:o Graphic charter and visual universe (packaging, photography, videos, beauty shots, packshots).o Development of the website and its content strategy.o Creation of a communication matrix aligned with the brand's DNA.o Global and long-term communication strategy to support product line development.• Brand Evolution:o Development of a second level of graphic and visual exploration.o Adaptation of the identity to conquer new markets and diversify the offering.
- SANDGATE PRODUCTIONSART DIRECTOR, DIRECTOR, SCREENWRITERFILM AND AVJanuary 2010 - January 2022 (12 years)Paris, France• Dual Role: Parallel work on the company's two divisions – Cinema and Corporate.Cinema Division• Literary Director:o Selection of projects and support for authors in writing and artistic development in conjunction with the producer.o Participation in editorial strategy and project monitoring during the development phase.• Personal Creation:o Development and direction of fiction and documentary projects as a screenwriter and director.Corporate Division• Creation and direction of the "Creative Agency" division within the company.• Strategic repositioning of Sandgate Productions, redesign of its visual and graphic identity, and development of its website.• Art direction for all client portfolio projects, including:o Hennessy, L'Oréal, Baie des Trésors, SQLI, Perles d’Histoire, Edmond de Rothschild Foundations, CCAH, City of Saint-Maurice, Nicolaï, etc.• Supervision of visual creation and art direction for institutional campaigns and prestigious audiovisual projects.
- LES VOIES DE LA RÉSISTANCEDIGITAL PROJECT MANAGERJanuary 2017 - July 2020 (3 years and 6 months)Paris, France• Project: Design and development of an innovative educational platform on the French Resistance during World War II, in partnership with the Ministry of National Education and the Ministry of Armed Forces.• Objective: To preserve the work of remembrance through a collaborative and interactive digital approach, accessible to all audiences.• Missions Performed:o Design and structuring of a scalable platform dedicated to exploring World War II.o Development of unique tools, including an interactive video space allowing users to follow the evolution of the conflict across different theaters of operation between 1939 and 1945.o Creation of five dedicated spaces:- Exploration Space: powerful search engine to navigate content.- Contribution Space: ability to enrich the platform with new private or public resources.- Narrative Space: real-time tracking of the fates of resistance fighters across different theaters of operation.- Educational Space: tools dedicated to teachers and students.- Contest Space: encouraging engagement from younger generations.• Result: Platform delivered in July 2020, ensuring immersive and interactive transmission of the memory of the Resistance.
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Education
- Bachelor of ArtsNew York Film Academy,2006FILMMAKING BACHELOR OF ARTS,
- HYPOKHÂGNE - KHÂGNE option Political Science,Lycée Blomet,2004HYPOKHÂGNE - KHÂGNE option Sciences Politiques,