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Malt Strategy
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Malt Tech Trends 2026
Antonin AubertAA

Antonin Aubert

Expert CRM/Data | Segmentation/Revenue Recovery

€550/day
1 project
Paris, FR
8-15 years
CRM
Marketing Automation
Microsoft Power BI
Hubspot
RFM Segmentation

Average response time: 1 hour

Freelancer profile translated to English.
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About Antonin

**I support companies in their strategic missions at the intersection of CRM and Data**: acquisition and conversion of new customers, identification of revenue leaks in customer journeys (revenue recovery), and building the most effective engagement and loyalty programs.


My key areas of expertise:
° CRM Strategy & Customer Activation: CRM and customer base audit, RFM segmentation, activation plan, welcome automations, anti-churn, loyalty program...
° Data & BI: Reporting automation, custom dashboards and KPIs (Power BI, Tableau, Looker Studio...), acquisition/activation/conversion/retention steering
° Omnichannel Orchestration: Lifecycle modeling and scenario planning, implementation and optimization (via Adobe Campaign, Salesforce, Dynamics, Klaviyo, Brevo...)
° Interventions with start-ups, mid-sized companies, and large groups - retail, mutual insurance, tourism, automotive, energy.

Challenged by your KPIs? Need CRM/technical structuring? Recovering your dormant revenue?
Let's talk:
Insurance
Retail (Small Business)
Consulting and Audits
E-commerce
Health and Wellness

  • English

    Fluent

  • Italian

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • Balibaris
    CRM Manager
    FASHION AND COSMETICS
    June 2025 - November 2025 (5 months)
    Paris, France
    Transformation and consolidation of the customer journey, data activation:

    ✅ CRM Strategy
    - Quarterly on and off-line activation plan (drive to store, in-store item reservation...)
    - Targeted actions for RFM customer segmentation (VIP, Promising, Inactive...)
    - In-depth audit of tools (Klaviyo, Shopify, Dartagnan, AB Tasty) for technical improvement roadmap
    > +40% CRM revenue vs. previous year

    ✅ Automations:
    - Launch of new triggers (welcome packs, browse abandonment, abandoned cart, up/cross-sell...)
    - Implementation of customer personalization: next sells Shopify product flows, personalized looks...
    - Optimization of existing triggers in Klaviyo

    ✅ Analytics and Customer Data:
    - Creation of automated Klaviyo dashboards (ROI tracking and monitoring)
    - Improvement of CRM dashboards
    - Automated weekly mailing reports
    - Control group and KPI monitoring
    Klaviyo CRM Strategy Marketing Automation Shopify Data Analysis
  • Groupe Karavel - Promovacances
    CRM Manager
    TRAVEL AND TOURISM
    December 2024 - Today (1 year and 8 months)
    Paris, France
    ✅ Automations
    - Redesign of custom triggers (intent-based programs, cart abandonment...)
    - Support for the team in recreating templates on Dartagnan
    - Optimization of journeys in Selligent

    ✅ New Channels
    - Implementation of anniversary and purchase anniversary triggers
    - Targeting of best scores for classic email campaigns and implementation of new targeting
    - Mobile enrollment

    ✅ Analytics
    - Improvement of CRM dashboard
    - Improvement of monthly reporting
    - Analysis of buyer base for retargeting
    Selligent Microsoft Power BI Data Visualization Email Marketing Data Analysis
  • Unéo
    Strategic CRM Consultant
    BANKING AND INSURANCE
    October 2023 - April 2025 (1 year and 6 months)
    Paris, France
    ✅ Emailing Strategy
    Redesign of email templates for all themes (Commercial, Prevention, Newsletter..). Management of targeting and the database.
    Implementation of behavioral cohorts and analytical monitoring of scoring.

    ✅ Customer Knowledge
    Creation of an omnichannel 360° dashboard and management of its automation.
    RFM customer segmentation.
    AB testing of content/subject lines and customer knowledge questionnaire.

    ✅ Other CRM Actions
    Implementation of the monthly Unéo relational newsletter.
    Cross-channel retargeting campaigns.
    Opening of new communication channels (display banners, SMS..)
    Microsoft Power BI Microsoft Excel Microsoft Powerpoint Canva BeePro
Check out Antonin's experience

Reviews

5.0

Out of 1 rating

BenjaminB

Benjamin

Saga B

Reviewed on 9/10/2025

Very easy contact with Antonin. Mission accomplished with brilliance and clarity.

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Education

  • Double Degree Msc CBSI & MiM (Master in Management)
    Edhec Business School
    2018
    Management des institutions culturelles Marketing Finance Analyse financière Conseil en secteur public Droit des affaires
  • Preparatory Class for Business and Economics
    Lycée Henri-IV, Paris
    2014
    Préparation aux concours des grandes écoles de commerce : économie, anglais, mathématiques, culture générale, italien

Certifications

Skill set

Pipedrive
NP6
HubSpot Marketing
Selligent
Data Analysis
Brevo
Klaviyo
SQL
Microsoft Excel
Power Query
Email Marketing
Data Visualization
CRM Strategy
Data Governance
CDP
Customer Journey
GDPR
Customer Activation
Matomo
Adobe Campaign
Salesforce Marketing Cloud
Marketo
Eloqua
Active Campaign
Customer.io
Segment
Tableau
Looker Studio

Categories