Freelancer profile translated to English.
Back to original languageAbout Antonia
What if you could boost your visibility without hiring?
When you run a very small or small and medium-sized business, you do everything.
You move forward, you decide, you arbitrate... often alone, often in a hurry.
You know that communication is important to develop your business, give visibility to your offer, unite your teams, attract clients and talents.
But between lack of time, resources, or simply perspective, it too often takes a backseat to everything else — or is done "as best as possible".
👉 I work as an **outsourced, part-time manager**, directly within organizations, to structure strategy, gain visibility, and deploy concrete actions. I work with a pragmatic method, using tools adapted to your means.
360° expertise, real seniority, and above all a 100% operational approach.
Specifically, I help you to:
- clarify and manage your 360° communication strategy
- strengthen your visibility and attractiveness
- deploy realistic and effective actions (social media, website, brand identity, internal communication, podcast, events...)
- create impactful content and structure your communication channels
💡 With **over 15 years of experience**, I have supported companies in various sectors (food industry, pharmaceuticals, energy, construction, telecommunications) on global communication projects: strategy, content, multi-channel campaigns, employer branding, internal communication, press relations.
What you gain:
- immediately operational expertise, tailored to your challenges and your resources
- freed-up time, without recruitment or structural overhead, allowing you to focus on your expertise and create value
- an external perspective that clarifies, prioritizes, and reassures
- a real commitment by your side, with the posture of a manager, not a service provider
My conviction: Clear and effective communication becomes a real lever for performance and growth.
French
Native or bilingual
Can work on-site
Tours (up to 50km)
Experience
- Labeyrie Fine FoodsHead of CommunicationAGRICULTUREOctober 2018 - October 2025 (7 years)Paris, FranceIn a multi-site and international environment, I contributed to developing the desirability of the leading agri-food group Labeyrie Fine Foods and its brands among its stakeholders.I supported the Group's entities in their communication needs, such as:👉 Communication Strategy- Development & deployment of communication plans to strengthen the notoriety and attractiveness of the Group and its brands👉 Internal Communication (3350 employees, 13 sites, French-English)- Development and implementation of the communication plan for the strategic project rollout, aiming to engage employees around the Group's purpose, culture, values, and CSR strategy- Design and deployment of tools & content (newsletters, intranet, events) to inform and unite employees around the Group's strategic project- Implementation of the managerial communication system- Creation of impactful initiatives (installation of digital screens, webinars, media library, educational videos)👉 Employer Branding- Creation of the LinkedIn page (30k followers), management of the editorial calendar and community management, employee advocacy- Creation, management & coordination of over 50 video portraits, 12 podcasts👉 Corporate Communication- Creation, management, and coordination of Press Relations- Definition of the external visibility strategy for the Group & Top Management: events, conferences, Leader Advocacy on LinkedIn👉 Brand Communication- Creation & management of the external communication plan & budget for the Delpierre brand (€100k/year): Facebook & Instagram social media, digital ads, press relations, influence, shopper activations👉 Measurement of the impact of communication plans using Key Performance Indicators (KPIs) & reporting👉 Budget management👉 Management of a team of 2 people, defining objectives and missions to foster their development.
- Who Why WhatAccount DirectorCONSULTING AND AUDITSOctober 2011 - September 2018 (6 years and 11 months)Paris, FranceAt a human-sized general marketing and communication consulting agency, I assisted the 3 partners in developing the client portfolio and was responsible for client relations & 360° communication project management.My main responsibilities:👉 Responding to tenders, strategic & creative recommendations👉 Development of briefs (creative & suppliers), project management, budget management, schedule monitoring for a portfolio of 10 to 15 simultaneous clients generating a gross margin of €550k in 2017, in sectors such as:- Agri-food: Cristalco: Daddy | Labeyrie Fine Foods: l’atelier Blini, Blini, Delpierre, Labeyrie, Corporate | Intersnack | MIX Buffet | Nestlé Professional: CHEF®, Nescafé Pro | Nestlé Waters: Contrex, Hépar, Perrier, Vittel | Pizza Hut | Room saveurs | Weight Watchers- Telecommunications & Media: M6 6Play | Mediaserv- Retail: Auchan Direct- Pharmaceuticals: OCP: Pharmactiv- Others: CEGC | Editions Nathan | Henkel: Xtra - Hilti👉 Experience in communication projects: In-store sales activations | Social media | Influence | Corporate communication | Digital | Events | On and off-line advertising (TV, outdoor, digital) | Community management👉 Management of 3 people.
- BRAS DROIT DES DIRIGEANTSOutsourced Communication Manager (Part-Time)CONSULTING AND AUDITSOctober 2025 - Today (10 months)Tours, FranceMy job is to understand your company, your challenges, your values... and to help you build a communication that reflects you, speaks to your clients, showcases your expertise, and helps you grow.👉 The "Right-Hand Man to Leaders" concept for VSEs / SMEs:- You integrate an experienced and operational Senior Communication and Digital Marketing Manager, on a Part-Time basis (+/- 1 day per week in your company with your teams)- My interventions are calibrated according to your needs and your resources- The service contract allows for complete flexibility in our assignments👉 My primary mission > To manage your Company's Communication and Digital Marketing through ad-hoc or longer-term operational assignments.I also carry out packaged missions:- Manage social media- Redesign your website- Manage email campaigns- Acquire clients through digital channels- Structure internal communicationI work with all types of companies in the Centre Val de Loire region, regardless of their sector of activity.
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Education
- Neoma Business School2010