Freelancer profile translated to English.
Back to original languageAbout Antonia
I handle your web projects from A to Z: site creation, content management, SEO optimization, emailing, and technical maintenance. My hybrid profile (technical + design + product) saves you from multiplying service providers.
What I do concretely for you:
🔹 WordPress Site Creation & Management: Integration, plugin configuration, maintenance, updates, security, hosting (OVH), bug fixing. Proficient in HTML, CSS, JS, and no-code (WordPress, Shopify, Vibe Coding).
🔹 Performance: Writing and structuring web pages, product sheets, blog articles. On-page SEO optimizations (tags, internal linking, schema, WebP), Google Search Console & Analytics monitoring, Google Ads & Meta Ads management. Implementation of CRO levers.
Concrete result: +30% conversion rate and top 3 Google ranking on an e-health project.
🔹 Emailing & CRM: Design and development of responsive and interactive emails (HTML/CSS/JS), routing on Salesforce and Brevo.
Experience with demanding brands: EK France, Guerlain, De'Longhi, TUI Vacances, La Banque Postale, Boucheron, Maty, Groupe SEB
🔹 E-commerce: Management of Shopify/WooCommerce stores, product page management, visual content production (packshots, lookbooks, social media posts), art direction for product shoots.
Experience at Cabaïa: Web revenue increased from €3M to €20M.
🔹 UI/UX & Product: Interface and user journey design on Figma, writing technical specifications (User Stories), backlog management.
⭐ Certified PSPO (Scrum).
Why work with me?
Autonomous, rigorous, and results-oriented, I adapt equally well to small structures needing a digital jack-of-all-trades as to larger teams seeking operational support. I quickly understand challenges, propose concrete solutions, and deliver on time.
📍 Pontault-Combault (77) — Remote & On-site
🇫🇷 French — 🇬🇧 English
French
Native or bilingual
English
Conversational
Can work on-site
Pontault-Combault (up to 50km)
Experience
- Antonia La PhotographeWebmaster & PhotographerARTS AND CRAFTSFebruary 2022 - Today (4 years and 4 months)Pontault-Combault, FranceContext & Challenges:
- Creation of my independent business in animal, portrait, and e-commerce photography.
- Challenge: building a complete digital presence, from site design to customer acquisition, managing all business and technical aspects alone.
Responsibilities:- Design and development of a complete WordPress site (design, user flow, integration, hosting, booking module, online payment, automatic emails)- Daily site administration: plugins, updates, maintenance, blog writing, HTML/CSS- On-page SEO optimization: semantic audit, on-page technical optimization (title/meta tags, alt tags, URL structure, internal linking, schema.org structured data, WebP conversion, sitemap, robots.txt, redirects, crawl tool)- SEA campaign management (Google Ads, Meta Ads)- Performance monitoring and user behavior analysis via Google Analytics, Search Console, and Hotjar- Production of all visual content and social media management (Instagram, TikTok)- B2B/B2C client support from start to finish: needs assessment, project consultation, pre- and post-session follow-up, E-CRM, loyalty program- Photo shooting (animal, portrait, e-commerce): staging, art direction, framing, lighting- Advanced image retouching (Photoshop, Lightroom) according to client's desired outcome- Sale of personalized products (prints, frames)- SEA Google Ads and Meta Ads campaign management- Customer relationship management, loyalty program, invoicing, and accounting- Vibe Coding (Claude Code)Results:✅ 5/5 rating on Google with 21 customer reviews✅ 6 loyal customers (returning for a 2nd session or more) - IndépendantProduct Designer and WebmasterHEALTH AND WELLNESSFebruary 2022 - Today (4 years and 4 months)Pontault-Combault, FranceContext & Challenges:
- Takadoc is an e-health platform accessible to 3 types of users: patients, healthcare professionals, and administrators.
- Challenge: designing a coherent and accessible experience for very different profiles, while continuously evolving the product with a small team.
Responsibilities:- Complete design of the UI/UX interfaces for the website and web application (Figma), from ideation to delivery (mockups, user journeys, design system)- Product evolution based on user needs and feedback (backlog, user stories)- Contribution to the site's development on WordPress: plugins, updates, maintenance, blog writing, HTML/CSS- On-page SEO optimizations: semantic audit, on-page technical optimization (title/meta tags, alt tags, URL structure, internal linking, schema.org structured data, WebP conversion, sitemap, robots.txt, redirects, crawl tool)- Performance monitoring via Google Analytics, Search Console, and HotjarResults:✅ +30% conversion rate✅ Top 3 Google ranking for strategic keywords - CABAIAPhoto Production ManagerE-COMMERCESeptember 2020 - January 2022 (1 year and 4 months)Paris, FranceContext & Challenges:
- Cabaïa is a fast-growing brand of innovative accessories and clothing, with an ambitious multi-channel e-commerce strategy.
- Challenge: producing high-quality e-commerce visual content in large quantities, while ensuring consistency between marketing, retail, and logistics teams.
Responsibilities:- Organization and execution of end-to-end e-commerce product shoots (mood board, art direction, photography, retouching)- Production of visual content for the website and social media (packshots, lookbooks, posts)- Updating and managing the product catalog on Shopify (descriptions, visuals, prices)- Contribution to the redesign of product pages with a focus on UX and conversion- Writing guidelines and creating new production workflows- Monitoring and resolving tickets via ClickUp, multi-team coordinationResults:✅ Web revenue increased from €3M (2019) to €20M (2022)
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Education
- Master's Degree in Business and Communication Management - Digital Creation, Graphic DesignESD - Graduate School of Digital2021Mastère Manager des entreprises et de la communication - Création Digitale, Design graphique
- Master's Degree in Digital Project Management (Design and Marketing Option), Design and MarketingDSP Digital School of Paris2019Mastère Chef de Projet Digital (Option Design et Marketing), Design et Marketing
Certifications
- Professional Scrum Product OwnerOriions2025