Antonia F.

In English jargon, I'm good at 'connecting the dots', meaning I give you a complete overview by connecting the different pieces and suggesting possible areas for improvement. Without a doubt, you are the person who knows your business best, and I'm sure I won't teach you anything new, but I will dedicate my effort to taking you out of the day-to-day, helping you to think strategically and with different eyes, and applying best practices that have worked in other companies or sectors.

My work could consist of developing your Digital Transformation Road Map, and if you consider it appropriate, also leading and supervising each step of the process. In a theoretical model, we would cover all the steps I am about to mention, but you will surely not have to go through all of them, as it will depend on your objectives and your current stage of digitalization. I mention them:

- Changing and transforming the Business Model in a new digital environment. Coherently combining offline (if it exists) and online.

- Development of the Sales Funnel (Digital Marketing Strategy).

- Customer Experience and Customer Journey.

- Studying and organizing Data to understand the current customer (CRM, Google Analytics).

- Knowledge of the Potential Customer, active listening on social media (Social Listening Tools, Social Media Campaigns).

- Adaptation and implementation of Technologies: Blockchain, AI, IoT, Cloud.

- Aligning the organization in the implementation of this Road Map.

I value transparency and honesty highly. If I cannot or do not know how to approach something, I will tell you or find a way to do it through my network. I am used to working on projects with Agile, Design Thinking, and Business Model Canvas methodologies.

I have a degree in Economics, a Master's in Internet Business (MIB) from ISDI, and an Executive MBA from IES.

Please feel free to contact me, without any obligation, to explore new opportunities that can add value to your organization.