Freelancer profile translated to English.

Description

I help companies, start-ups, and premium brands translate complex identities into tangible brand strategies and excellent design. With many years of experience – including for global players like LVMH, BMW, and Weleda – I combine strategic sparring with high-quality visual execution.

My focus:

Brand Optimization & Strategy: Brand Architecture, Positioning, and Storytelling.

Corporate Design: Holistic systems that work across all touchpoints.

Packaging Design: Sustainable and award-winning packaging solutions (e.g., BMW i-Series).

Interdisciplinary Leadership: Managing teams and external partners for holistic brand processes.

Uncomplicated, Flexible, Hands-on

Awards (Excerpts): Red Dot, Type Directors Club NY, European Design Award.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

München (up to 50km)

etcorporate design
Creative Director
November 2008 - Today (17 years and 9 months)
Development, management, and implementation of complex brand processes for companies, start-ups, scale-ups, and premium brands. Responsibility for brand analysis, positioning, brand architecture, and strategic guiding principles. Implementation of brand identities and extensive corporate design systems, packaging design, editorial, and campaign concepts.
Corporate Design & Branding Packaging Design Editorial Design Brand Strategy & Positioning Brand Optimization
Jung v. Matt, TBWA, BBDO, Scholz & Friends, Funktionsgruppe
Freelance Art Director
January 2001 - December 2008 (7 years and 11 months)
Working as a freelancer / freelance Art Director for leading design and advertising agencies, clients including LVMH, HoetHennessy, BMW, and many more.
Akademie U5
Lecturer for Design & Brand Strategy
January 2001 - December 2008 (7 years and 11 months)
Munich, Germany
Lecturer for design and typography, lectures and semester supervision, supervision of diploma classes, freelance projects including Süddeutsche Zeitung and the cultural sector.