Antonello Valdini

- Providing insight focused on increasing leads and sales.

-Setting up campaigns in Google (Search, Display, Youtube) and TikTok to optimize for sales and leads

- Configuration of custom audiences and niche segments to impact specific target audiences most likely to purchase company products (Live events, Concerts, experiences)

- Analysis of results in Google ads, Analytics, and custom dashboards.

- Developing strategy for optimization based on campaign results, KPIs and best practices.

- Monitoring new advertising features and industry trends on social platforms, and make recommendations for new campaign types, tactics and audience segments.

- Ensure high quality and error-free implementation, testing and QA of lifecycle marketing campaigns

- Continuously conduct A/B tests and analyze results to develop insights that improve acquisition, retention, conversion rate, and customer loyalty

- Develop creative briefs and work with designers and copywriters to create compelling creative that drives results

- Collaborate with internal Design and UX/Copywriting teams in order to create and refresh campaign assets.

- Collaborate closely with Growth team to optimize User Journeys and Landing Pages experiences.

- Monitor KPl's performance of Business Operation and supporting Amministration team on invoices check while establishing and managing the regional budget

- Top management support: prepare reporting and other presentation materials

- Cooperate with Product Team in order to define strategies for new content partner acquisitions of digital contents

- Daily creation of effective strategies and ideas for web campaigns on Google AdWords, TikTok and Snapchat

- Manage connectivity project with the Tech team and with third parts on commercial and technical point of view (API integration, Pixels, Alternative payments methods)

- Build and develop of strong relationships with business partners