Freelancer profile translated to English.

Description

Specializing in marketing and communication, I design impactful visual and audiovisual content to enhance brand image and capture audience attention. I am involved in the entire creative process, from strategic conception to execution, including video editing and graphic design.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

SOLINEST
RETAIL CATEGORY MANAGER
January 2023 - January 2025 (2 years)
Paris, France
• • Analysis of category performance (sell-in / sell-out) with distributors.
• • Implementation of the annual business plan in partnership with the key account.
• • Optimization and assortment recommendations within retail chains.
• • Development and resale of category merchandising plans with Marketing departments (Sales Admin & Sales Force).
• • National negotiations in meetings with stakeholders at the chain's purchasing center (assortments, promotional framework, integration of innovations, merchandising).
• • Presentation and integration of innovations into distributor assortments.
• • Supervision of an intern supporting category management activities
MONDELEZ INTERNATIONAL
RETAIL AREA MANAGER
January 2021 - January 2023 (2 years)
Tours, France
• • Management of the three marketing levers within retail chains: assortment, merchandising, and promotion for Mondelez International's various product categories.
• • Sale, implementation, and monitoring of value-added promotional operations at points of sale.
• • Sale, implementation, and monitoring of seasonal campaigns (Christmas, Easter).
• • Management of the purchase, layout, and deployment of POS equipment.
• • Monthly analysis of sell-out performance by sector.
• • Negotiations with store contacts (optimization of assortment, visibility, or in-store promotions).
• • Management of a sales team of 4 people.
FERRERO
BRAND MANAGER INTERN (TIC TAC)
January 2020 - January 2021 (1 year)
Rouen, France
• • Weekly analysis of brand performance (sell-out) via consumer and distributor panels, recommendations for action plans for the Tic Tac brand.
• • Participation in strategic meetings and medium-term brand planning.
• • Management and oversight of the brand's presence on social networks.
• • Coordination of communication material creation with agencies.
• • Management of the packaging graphic chain, from brief to final file delivery.
• • Contribution to launch plans for new flavors and innovations.