Freelancer profile translated to English.

Description

👋 Hello, I'm Antoine

Freelance Social Ads specialist in B2C acquisition and qualified lead generation.

My role:helping companies structure their accounts, lower their CPL, increase lead quality, and scale profitably.

🚀 What I bring concretely:

✔ Account structuring & cleaning (Meta, TikTok, Snapchat, Pinterest...)

✔ Campaign creation and optimization: audiences, formats, budget, continuous A/B testing

✔ Implementation of complete funnels: landing pages (No-code), forms, tracking, UTMs

✔ 100% data-driven management

✔ Decision-oriented reporting (CPL, CVR, qualification, cost per appointment…)

📈 Concrete example:x5 scaling in the energy sector

For a player in the energy sector:

➡️ From 180 to 1,200 leads/day

➡️ Maintained a controlled CPL

➡️ Call center objective: 20% conversion

➡️ Complete management of scaling + account cleaning

🎯 Sectors where I particularly perform:

➡️ Energy

➡️ Construction (Photovoltaic, Radiator, Pergola...)

➡️ Alarm Systems

➡️ Telecommunications

🎒 What sets me apart:

➡️ Ultra-methodical and data-driven approach

➡️ Focus on lead quality (qualification, conversion, cost per appointment)

➡️ Ability to take a “dirty” account and turn it into a lead-generating machine

➡️ Creation of conversion-optimized landing pages

➡️ Strategic vision + operational execution

Industry field of expertise

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

Hipto
Growth Manager
June 2022 - October 2025 (3 years and 4 months)
- Social and Native Media buy (Meta, Snapchat, Tiktok, Taboola, Outbrain, Pinterest)
- Creation and optimization of End to End funnels (Chatbot, form, LP)
- Acquisition strategy (Media Plan, budgeting...)
- Management and training
- Project management (Implementation of AI tools and data analysis dashboards)
- Tracking (GTM...)
- Flow management (Zapier, Internal tool)
- Client relations (Energy and housing sectors)
Paid Media Gestion de projet Management d'équipe Tracking Relation clients
EMNormandie
Consulting Missions
January 2021 - January 2022 (1 year)
3 missions:
- Technomap: Digital marketing diagnosis and strategy for an e-commerce site.
- Homecore: E-commerce acquisition strategy and web analytics
- IKEA: Study of phygital and omnichannel strategy to improve customer experience and increase sales.
Epsor
Growth Marketing
August 2021 - September 2021 (1 month)
Database enrichment, scraping, B2B prospect qualification, Landing Page production, and participation in the development of White Papers.