Freelancer profile translated to English.
Back to original languageAbout Antoine
Thoroughly understanding user behavior is essential when aiming to **optimize the commercial performance of a website**.
I offer my support on the following topics:
- data collection (tag management, analytics tagging plans)
- analysis / studies accompanied by action plans
- automated reporting and dashboards
- training
Over 11 years of experience within the agency altima° accenture, 7 years in Web Analytics, I have had the opportunity to work for a wide variety of clients (e-commerce, insurance, loans....).
English
Fluent
French
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- HumanisWeb Analytics ExpertBANKING AND INSURANCEJuly 2017 - Today (8 years and 11 months)Lille, FranceConducting Web Analytics analyses, audits, and reports focused on recommending actions and improving digital performance.Analyzing user behavior and identifying UX issues using Hotjar (heatmaps, session recording...)Implementing A/B tests (creating hypotheses, prioritizing, implementing within Kameleoon using JS/CSS, managing tests, and writing reports)Writing tagging plans and implementing them within Google Tag ManagerCreating dashboards using Data Studio
- altimaAnalytics Process and Quality ManagerDIGITAL AND ITApril 2016 - July 2017 (1 year and 3 months)Roubaix, FranceWriting and disseminating best practice guides for analytics consultantsTraining analytics consultantsManaging tag management
- altimaWeb Analytics ConsultantDIGITAL AND ITMarch 2011 - March 2016 (5 years and 1 month)Roubaix, FranceConducting Web Analytics analyses, audits, and reports focused on recommending actions and improving digital performance.Supporting my colleagues, conversion optimization specialists, in test implementation.Training clients in Web Analytics and tag managementDeveloping advanced Google Analytics implementation recommendationsSetting up and configuring tag managersHere are some of my references:3 Suisses International, Petit Bateau, Autoescape (Expedia), Peugeot, Cofidis Belgium, Finadéa, Bexley, Gan, Skimium, Undiz, Norauto, Groupe SEB, Outiz (Saint Gobain), Renault Retail Group..
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Education
- Computer and Industrial EngineeringEcole Centrale de Lille2002
Certifications
- Google Analytics Individual QualificationGoogle2018