About Antoine
French
Native or bilingual
English
Fluent
Experience
- SendōOutreach SpecialistJanuary 2025 - Today (1 year and 5 months)Growth Agency:→ Sendo is crafting Growth Machines, from the strategy to the implementation of lead generation processes to accelerate sales for B2B companies.→ www.sendo.agency
- Vizir.co (acquired by LumApps)Chief Marketing OfficerSOFTWARE PUBLISHINGJanuary 2021 - January 2024 (3 years)At Vizir, we created an AI Agent for businesses before the AI Agent hype... Yep, the product understood natural language even before everyone starts talking about chatGPT 😉→ Defined growth strategy and prioritized growth experiments with ICE framework→ x3 lead generation within the first 6 months (from 200 to 600 discovery meetings/year)→ Launched new lead generation channel becoming within 2 months 55% of qualified leads source→ Created an internal "Lead Machine" combining Outreach expertise and advanced Growth Engineering to scale up the company's acquisition→ Launched "Signals" and "Technologies" oriented targeting (e.g.: job offers targeting => x2 meetings/calls ratio)→ x2 newsletter opening rate→ Other: Built marketing and sales dashboards, Set up CRM and nurturing sequences, Optimized sales pipeline conversion rates, Launched Vizir podcast...
- Avizo
On Malt
Implementation of Digital Marketing Strategy and Operational DeploymentCONSULTING AND AUDITSOctober 2020 - Today (5 years and 8 months)Paris, France- Benchmark and implementation of a complete marketing tools stack- Complete transfer of CRM, emailing software, and existing prospect database to SendinBlue- Implementation of Multi-Channel Acquisition Campaigns: Emailing + LinkedIn + Twitter- Implementation of a user-friendly tool for managing LinkedIn message responses- Integration of a "Resources" section on the company's Wordpress site, with the addition of lead magnets connected to the CRM- Boost of the company's visibility and brand awareness on LinkedIn- Redesign of the editorial calendar and newsletters- Implementation of targeted Trigger Marketing sequences (Marketing Automation)- Implementation of a lead scoring system (Marketing Automation)
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Education
- Master's DegreeHEC Paris2015
- Engineering DegreeArts et Métiers Paris Tech2014