Antoine Testemale

As a freelance designer, I created visual identities, logos, and websites for clients from various sectors, including 3D animation, consulting, accounting, and energy renovation.

I played a key role in designing impactful digital experiences and strategic brand identities, with a strong focus on the retail and e-commerce sector. I led the art direction for BayBridgeDigital and its flagship product, Bayretail, overseeing the creation of marketing materials and the design of both Bayretail applications (Store App & Consumer App). Additionally, I managed the integration and maintenance of the BayBridgeDigital and Bayretail websites via Webflow, combining technical expertise with a sense of design. Beyond my individual contributions, I mentored and guided a team of designers, ensuring the delivery of high-quality work aligned with the overall creative vision and project objectives. In my client projects, I collaborated with iconic retail and lifestyle brands such as agnès b., Le Jacquard Français, IRO, Comptoir des Cotonniers, and Rossignol. I proposed tailor-made design solutions, creating seamless omnichannel experiences perfectly aligned with each brand's unique identity. My work blended strategic analysis with creative execution, delivering results that redefined customer journeys while meeting objectives.

For the French brand Edgard Paris, I designed clothing collections for sale, combining style and functionality to meet market expectations. I redesigned the visual identity and website for the men's fashion platform Edgard L'Élégant.