Freelancer profile translated to English.
Back to original languageAbout Antoine
✨ Graphic Designer specializing in Packaging & Commercial Materials — Print, Labels & POS
Your product deserves more than just any packaging. Your sales teams deserve materials that truly sell.
I create graphic designs that structure information, capture attention, and facilitate purchasing decisions — because **good design isn't an expense, it's a commercial lever**.
I assist SMEs that marketproducts requiring added value**, for both one-off projects and regular collaborations, whether it's to **launch a new product, redesign a range**, or handle the **daily graphic productionfor your team.
📦 Packaging & POS
Your products compete on the shelf against dozens of competitors. I design **packagings and display solutions designed to grab attention instantly**, prioritize information, and convince before the customer even reads a word.
- Packaging design (technical constraints, printer specifications)
- Product labels for all sectors (food, cosmetics, industry...)
- POS: displays, shelf stoppers, banners, stands
📑 Commercial Materials
A poorly structured catalog is a missed sale.I create clear, well-argued, and visually coherent materials so your sales teams have tools that match your offering.
- Product sheets & catalogs
- Sales brochures & flyers
- Press kits & releases
🎨 Visual Identity & Brand Consistency
I ensure that every medium — print and digital — strengthens your brand recognition and customer trust.
- Graphic charter & visual identity
- Print & digital adaptations
🛠 Tools:Adobe Illustrator, Adobe InDesign, Adobe Photoshop
🤝 Responsive, rigorous, deadline-oriented — for smooth and lasting collaboration.
arianedesign.fr
French
Native or bilingual
English
Conversational
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)
Experience
- ArianeDesignPackaging & Commercial Materials Graphic Designer | Design focused on commercial performanceMay 2025 - Today (1 year and 1 month)Lyon, FranceAs afreelance graphic designer specializing in packaging, POS, and commercial materials**, I assist brands, SMEs, and companies in creating visual materials designed to improve their **commercial performanceand **in-store visibility**.
Packaging & shelf impact
I am involved in the creation ofpackagings, product labels, and display materialsaimed at capturing attention, structuring information, and facilitating purchasing decisions. Each design is crafted to enhance **product appeal**, **clarify the value proposition**, and **support marketing strategy**.Sales-oriented design
My work consists of transforming graphic material into a real **sales tool**. This involves in-depth thinking about **visual hierarchy**, **message readability**, **shelf impact**, visual identity consistency, and alignment with **commercial objectives**.B2B / B2C Marketing & Commercial Materials
I also create **B2B and B2C commercial materials**: product sheets, catalogs, brochures, POS displays, sales aids, and promotional materials. The goal is to optimize the **presentation of the offering**, enhance **brand credibility**, and improve the effectiveness of **marketing actions**.Technical mastery & production
Accustomed to working with **technical printing and manufacturing constraints**, I provide production-ready deliverables, adapted to printer requirements and field realities.🎯 Positioning
**Strategic, results-oriented design**, serving **differentiation**, **product visibility**, and **commercial development**. - LamaFranceGraphic Designer - Communications OfficerIMPORT AND EXPORTDecember 2022 - May 2025 (2 years and 5 months)Lyon, FranceAs a Graphic Designer and Communications Officer, I designed and distributedinstitutional and product communication materialsaimed at strengthening **brand visibility**, **perceived value, and commercial impact**. My role combined strategic design, marketing, and commercial optimization, ensuring each medium directly served the company's business objectives.
Packaging and product materials
I developed and updated **product packaging and containers**, created new references, and designed packaging concepts aimed at maximizing **in-store appeal**, **structuring information**, and **enhancing product differentiation**. Each creation aimed to transform packaging into a sales tool, facilitating purchase decisions and supporting marketing efforts.Marketing and commercial materials
I created **B2B and B2C commercial materials**, including brochures, product sheets, and presentation documents, to optimize **product communication**, clarify the value proposition, and **strengthen brand credibility**. These materials were designed to improve the effectiveness of sales teams and **maximize the impact of marketing campaigns**.Analysis and optimization
I oversaw the **monitoring and analysis of material and packaging performance**, allowing for adjustments to commercial strategy and optimization of field results. My work ensured that every graphic element served the marketing and commercial strategy, from creation to production, while respecting technical constraints and quality standards.
Reviews
Nathan
Visuels produits & site e-commerce - ROLHION PEINTURES
Reviewed on 4/28/2026
We thank Antoine for the quality of his work on this project. Several graphic charter options were proposed, quality product visuals after constructive iterations until the desired result. Easy communication, responsiveness, and professionalism were all present. The deliverables fully met expectations. We will not hesitate to call on him again.
J
Jérémy
Fondateur - JS DISTRIWEB
Reviewed on 2/25/2026
Antoine did a great job and was very responsive!
I am very satisfied with the result and recommend his services without hesitation!
Recommendations
LM
+1
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Education
- Master in Marketing and Communication Project ManagementECEMA2022Formation master autour de la gestion de projet à 360° Du briefing à la mise en place d'une solution communication, j'ai orienté mes études autour du graphisme.