Freelancer profile translated to English.
Back to original languageAbout Antoine
Your product is excellent, but does your packaging truly show it?
On the shelf or at a trade show, packaging is your brand's first impression. Give it a visual impact worthy of your products to stand out.
📦 Product Packaging & Labels
As a packaging graphic designer, I create packaging that **enhances your product and strengthens its perceived quality**. Each project is production-ready for the printer.
- **Packaging Design**: Boxes, sleeves, bottles, pouches, gift sets.
- **Product Labels**: Food & beverage, cosmetics, crafts, industrial, beer, wine & spirits.
- Product line extensions: Managing visual consistency across multiple references. Ideal for expanding an offering.
🛍️ POS Display & Stand Design
As a POS graphic designer, I create display solutions that extend your packaging's impact at the point of sale and trade shows to capture attention in under 3 seconds.
- **Displays & Merchandising**: Stands, shelf stoppers, bin liners.
- Events: **Stand branding**, trade show signage, **flag banners**, roll-ups.
📑 Print & Editorial Materials
As a print graphic designer, I produce your communication tools with the same technical rigor to empower your sales teams.
- Editorial: Product catalogs, spec sheets, brochures, leaflets.
- Identity: Graphic standards manual, Visual identity.
🛠️ Tools: Adobe Illustrator, InDesign, Photoshop.
📦 Certified Deliverables: CMYK files, high resolution, cut paths, bleed, and ICC profiles. No unpleasant surprises, no wasted budget.
📬 Let's discuss your project via private message!
🔗 arianedesign.fr
French
Native or bilingual
English
Conversational
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)
Experience
- ArianeDesignPackaging & Sales Support Graphic Designer | Design focused on commercial performancePRESS AND MEDIAMay 2025 - Today (1 year and 3 months)Lyon, FranceAs afreelance graphic designer specializing in packaging, POS displays, and sales support materials**, I assist brands, SMEs, and companies in creating visual assets designed to improve their **commercial performanceand **in-store visibility**.
Packaging & In-Store Impact
I focus on creatingpackaging, product labels, and display materialsdesigned to capture attention, structure information, and facilitate purchasing decisions. Each design aims to enhance **product attractiveness**, **clarify the value proposition**, and **support marketing strategy**.Sales-Oriented Design
My work involves transforming a graphic medium into a true **sales tool**. This requires in-depth consideration of **visual hierarchy**, **message readability**, **in-store impact**, visual identity consistency, and alignment with **commercial objectives**.B2B / B2C Marketing & Sales Materials
I also design **B2B and B2C sales materials**: product sheets, catalogs, brochures, POS displays, sales aids, and promotional materials. The goal is to optimize **offer presentation**, strengthen **brand credibility**, and improve the effectiveness of **marketing actions**.Technical Mastery & Production
Accustomed to working with **technical printing and manufacturing constraints**, I ensure production-ready deliverables, adapted to printer requirements and real-world conditions.🎯 Positioning
Strategic, results-oriented designserving **differentiation**, **product visibility**, and **commercial development**. - LamaFranceGraphic Designer - Communications OfficerIMPORT AND EXPORTDecember 2022 - May 2025 (2 years and 5 months)Lyon, FranceAs a Graphic Designer and Communications Officer, I conceptualized and disseminatedinstitutional and product communication materialsdesigned to enhance **brand visibility**, **perceived value, and commercial impact**. My role combined strategic design, marketing, and commercial optimization, ensuring each material directly served the company's business objectives.
Packaging and Product Materials
I developed and updated **product packaging and containers**, created new references, and designed packaging concepts aimed at maximizing **in-store attractiveness**, **structuring information**, and **strengthening product differentiation**. Each creation was intended to transform packaging into a sales tool, facilitating purchase decisions and supporting marketing efforts.Marketing and Sales Materials
I created **B2B and B2C sales materials**, including brochures, product sheets, and presentation documents, to optimize **product communication**, clarify the value proposition, and **strengthen brand credibility**. These materials were designed to improve the effectiveness of sales teams and **maximize the impact of marketing campaigns**.Analysis and Optimization
I managed the **monitoring and analysis of material and packaging performance**, allowing for adjustments to the commercial strategy and optimization of field results. My work ensured that every graphic asset served the marketing and commercial strategy, from creation to production, while adhering to technical constraints and quality standards.
Reviews
Nathan
Visuels produits & site e-commerce - ROLHION PEINTURES
Reviewed on 4/28/2026
We thank Antoine for the quality of his work on this project. Several graphic charter directions were proposed, quality product visuals after constructive iterations until the desired result. Easy communication, responsiveness, and professionalism were all present. The deliverables fully met expectations. We will not hesitate to call on him again.
J
Jérémy
Fondateur - JS DISTRIWEB
Reviewed on 2/25/2026
Antoine did a great job and was very responsive!
I am very satisfied with the result and recommend his services without hesitation!
Recommendations
LM
+1
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Education
- Master in Marketing and Communication Project ManagementECEMA2022Formation master autour de la gestion de projet à 360° Du briefing à la mise en place d'une solution communication, j'ai orienté mes études autour du graphisme.