Antoine Patinet

Consultant in editorial strategy and digital content, I help brands and media clarify their voice, structure their content, and develop their impact.

Journalist by training, former editor-in-chief and Chief Digital Officer, I work across the entire content value chain: positioning, editorial line, formats, production, and performance. My approach is simple: more accurate, more readable, more useful content – therefore, more effective.

I work on launch issues (new media, new offering, repositioning) as well as optimization (engagement, audience, editorial coherence, SEO, social), and also on implementing brand content strategies or special operations.

What I can do for you:

– Define or overhaul your editorial strategy

– Create a clear and differentiating tone of voice

– Design high-performing formats (articles, videos, social media, newsletters)

– Structure an effective editorial calendar

– Produce or supervise your content

– Analyze your performance and optimize your KPIs

I have supported media and brands with concrete results: audience growth, improved content readability, more engaging formats.

I intervene operationally, with a strong editorial requirement and a real results-oriented culture.

Available for consulting, production, or editorial management assignments.