Freelancer profile translated to English.
Back to original languageAbout Antoine
15+ years' experience accompanying beauty and luxury brands in their communication platforms and activations.
France 🇫🇷 / Japan 🇯🇵 / China 🇨🇳
Expertises: brand strategy / creative direction / copywriting / 360° activation / e-retail & in-store experience / educational content & scientific imagery / packaging design
References: L'Oréal Luxe (YSL Beauty, Lancôme, Helena Rubinstein) ; L'Oréal Cosmétique Active (La Roche Posay, Vichy) ; COTY (Lancaster) ; LVMH (Thélios, Hennessy, Moët & Chandon, Veuve-Clicquot, Chaumet) ; EvidenS de Beauté ; Valmont ; Pernod-Ricard (Martell) ; Le Groupe L'OCCITANE (Melvita) ; Groupe Pierre Fabre (René Furterer, Avène, A-DERMA)
Clients: Publicis Luxe, Malherbe, BETC Etoile Rouge, Auditoire, TBWA, Les Poupées Russes, Casanova-Les Gens, PLUS86
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Japanese
Basic
Remote only
Primarily works remotely
Experience
- FREELANCEStrategic planner & copywriterCONSULTING AND AUDITSFebruary 2018 - Today (8 years and 5 months)Paris, France- Brand strategy & branding- Digital strategy- Social media strategy- Creative conception- Editorial & CopywritingClients : Publicis Luxe, BETC, Terre de Sienne, La Nouvelle, Les Poupées Russes, Atelier Casanova, 65db, Helmut Agency
- LVMH / DOM PÉRIGNONDigital content managerLUXURY GOODSJune 2017 - February 2018 (9 months)Paris, France- Creation of digital content (brief, production, implementation) & influencer relations (UGC)- Ongoing management of the brand's social networks and owned touchpoints- Organization of the tender for Dom Pérignon's 2018-2020 digital strategy
- LES POUPÉES RUSSESSenior Strategic PlannerLUXURY GOODSDecember 2015 - June 2017 (1 year and 6 months)Paris, France- Management of the "Strategic Planning" department- Global support for luxury houses and premium brands (fashion, beauty, lifestyle)- Branding (brand platform, identity and storytelling), digital strategy, creative conception,360° tactical devices (social media, retail, PR, training, etc.), editorial recommendationsClients : Hermès Maison, Shiseido, Sisley, Bvlgari, Guerlain, Lancôme, Nina Ricci, Zadig & Voltaire,Placedestendances.com (Printemps), Prestige Motor Yachts (Jeanneau, Groupe Bénéteau)New Business Pitches : Erborian, Groupama Immobilier, Khiel’s, Potel&Chabot...
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Education
- Master II - Marketing & Business CommunicationUniversité Panthéon-Assas2014
- Master I - Political & Social SciencesIFP Paris - Institut Français de Presse2012