Freelancer profile translated to English.

Description

I am a Senior Product Manager & E-Commerce Consultant with over 13 years of experience in designing, optimizing, and managing digital platforms (B2B & B2C).

I support companies — large groups, scale-ups, and SMEs — from defining the product vision to going live, including coordinating teams and monitoring performance.

What I do for my clients:

✔️ Understand business & user needs

✔️ Structure the project (scoping, specifications, roadmap)

✔️ Write functional specifications and orchestrate development

✔️ Manage teams (tech, design, data, SEO, local markets)

✔️ Ensure maintenance & evolutions (AMS, prioritization, releases)

✔️ Track impact: performance, conversion, acquisition, SEO

My areas of expertise:

🔹 Creating e-commerce platforms from scratch

🔹 Redesigning and migrating CMS (Shopify, Sylius, Magento, etc.)

🔹 Implementing PIM / DAM, CRM, ERP, Data Lake

🔹 SEO, content, e-merchandising, conversion optimization

🔹 Product scoping & governance (roadmap, backlog, prioritization)

I have led several projects from a blank slate, as well as complex redesigns and technical migrations — always with the same goal:

to deliver a robust, scalable, and truly useful product for users.

My background in marketing allows me to have a cross-functional vision: business, product, technical, and acquisition.

👉 Let's discuss your project — I'd be happy to see how I can help.

Antoine

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Nice (up to 10km)

Sonepar Holding
Product Manager E-Commerce
July 2023 - Today (3 years and 1 month)
Paris, France
As a Product Manager at Sonepar, I support the digital transformation and growth of e-commerce channels internationally.
My role involved defining the product vision, prioritizing developments, and managing strategic projects related to customer experience, commercial performance, and regulatory compliance, with a team of 5 experts (UX, UI, Architect, UXR, Product Owner) within an Agile SAFe program.

Key missions:

E-commerce & SEO: improving product catalog visibility on Google (optimizing Schema.org markup, implementing rich snippets including price, availability, and images).

Digital project management: coordinating development sprints, challenging priorities, and arbitrating roadmaps (e.g., redesigning product pages, deploying new search and content features).

KPI management: defining and monitoring key indicators (organic traffic, conversion rate, engagement on new brand pages).

Compliance & regulation: supporting the electronic invoicing reform to ensure B2B flow compliance.

Business optimization: analyzing new monetization levers (dynamic pricing, partnerships, new low-cost, high-value digital services for customers).

User experience & performance: collaborating with marketing, IT, and data teams to streamline the customer journey and increase the profitability of e-commerce solutions.

Key results:
- Improved product visibility in search engines.
- Reduced time-to-market for new features through better sprint prioritization.
- Direct contribution to the growth of e-commerce sales and the adoption of digital solutions by customers.
E-commerce Digital Transformation Digital Marketing Content Strategy Product Management
Printerre Groupe
IT / E-Commerce Project Manager
E-COMMERCE
October 2020 - July 2023 (2 years and 9 months)
Nice, France
• Creation of 3 E-Commerce sites: Shopify - Wordpress - Prestashop
• Writing functional specifications and business rules
• Platform maintenance and evolutions
• Site maintenance: bug reporting, delivery organization (AMS)
• Implementation of the digital strategy
Project Management SEO Optimization E-commerce Specifications Document Prestashop
Henri SELMER Paris
Product Manager E-Commerce
CULTURE
March 2022 - May 2023 (1 year and 2 months)
Paris, France
• Manage the migration of the platform from Sylius to Shopify, ensuring continuity, performance, and SEO.
• Provide technical recommendations on architecture and integrations.
• Write functional specifications and RFP documentation (user stories, flows, acceptance criteria) and guide UX/UI.
• Coordinate the acceptance testing phase (UAT): test plans, functional / technical tests.
• Prioritize bugs and ensure maintenance and deployments (AMS).
Shopify Product Management Functional Specifications CMS Migration SEO