Freelancer profile translated to English.

Description

🎯 Expert Sales B2B | SaaS & Payment | Sales Coaching, Sales Ops & GTM Strategy

With 9 years of experience in B2B sales (Amazon, then Head of Sales at Alma, a SaaS fintech scale-up that went from €3M to €80M ARR), I help companies structure and accelerate their Sales organizations.

👉 Key expertise:

Sales Coaching & Management:recruitment, onboarding, definition of career paths, implementation of performance routines and adoption of frameworks (MEDDIC/MEDDPICC).

Sales Operations & Tooling:deployment/optimization of CRM (Salesforce, HubSpot), performance dashboards, integration of tools such as Aircall, Modjo, and structuring of processes.

Go-To-Market Strategy:definition and execution of commercial strategies, creation of playbooks, industrialization of processes and marketing/CS alignment.

B2B SaaS & Payment:complex sales cycles with C-levels, opening of new markets, closing major accounts, strategic partnerships.

💡 What I bring to freelance missions:

Structuring Sales teams and implementing scalable processes
Coaching salespeople to improve performance quickly
Defining and executing GTM strategies adapted to the market
Outsourced commercial management (Head of Sales / Sales Director part-time or in transition)

📈 My objective:to help you reach a growth milestone by combining coaching, structuring and execution, with a direct and measurable impact.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Alma
Head of Sales– Mid market France
January 2021 - January 2025 (4 years)
Paris, France
Promoted to Head of Sales for the entire Mid-market team at the end of 2022 (7 people under my responsibility: 6 AEs and 1 SDR).

Results:
2022: €2.6M new ARR (75% of objectives compared to a team average of 60%),
2023: €4.3M new ARR (96% of objectives, 30% of the total contribution of the sales team)
2024: €3.3M new ARR (108% of objectives, 30% of the total contribution of the sales team)

Strategy and market development:Responsible for formulating the medium and long-term strategy, analyzing market depth, generating leads, and developing Go-to-market strategies for untapped verticals.

Sales strategy and activation:Managing my own pipeline (strategic accounts) and supporting the sales processes of my teams to optimize the closing rate, turnaround time, and determine priority activation areas.

Strategic initiatives and projects:Strengthening the sales team by implementing essential projects such as revising the sales methodology, developing performance tracking reports, migrating the CRM, developing career paths, and optimizing recruitment processes.
Sales Management Go-to-Market (GTM) Strategy Business development Sales coaching MEDDIC
Amazon
Manager - Retail Vendor Recruitment
January 2019 - January 2021 (2 years)
Paris, France
Management of a team of 4 people (recruitment, performance monitoring, career development). Definition of priorities and management of the performance of the FR team (annual turnover: €13 million), with reporting to stakeholders. Categories managed: Consumables (beauty, parapharmacy, pet supplies, childcare, personal care appliances, wines and spirits). Definition of the strategy and processes for managing the pipeline to ensure that the Vendor Managers of the EU team (70 people) identify and prioritize relevant prospects. Management of reports and communication of commercial priorities to technical and product teams.
Amazon
Vendor Manager
January 2017 - January 2019 (2 years)
Paris, France
Creation of a pipeline of commercial opportunities for Amazon Retail in the categories of durable consumer goods (120 prospects actively tracked). Categories managed: DIY, Gardening. Recruitment of new suppliers (prospecting, negotiation, integration) and development of their selection/revenue on Amazon across the EU (more than 160 suppliers integrated; turnover of €3 million in 2019, i.e. 300% achievement compared to the objective - among the top 5 contributors of a team of 70 Vendor Managers) Responsible for the project locally supervising the migration of the old CRM tool to Salesforce, facilitating adoption within the EU retail teams.