Freelancer profile translated to English.
Back to original languageAbout Antoine
DG / COO Transition and Ops consultant for SMEs and scale-ups.
Former digital agency CEO (10 years, 20 employees, €7M managed), I work with executives in critical phases: growth, structuring, transformation, post-acquisition integration. My role: to structure, coordinate, and drive team performance by aligning strategic vision, execution, and results.
Expertise & Services
• Transition Management: complete operational management, authority over teams, budget, and governance.
• Ops Consulting: focused service on a specific issue, structuring the Ops function, budget management, process redesign, executive coaching.
• Operations and Project Management: transverse management, multidisciplinary team leadership, governance, and KPIs.
• Budget and Performance Management: P&L, cash management, cost optimization, business and operational KPIs.
• Transformation and Structuring: strategic framing, process redesign, tools, and monitoring rituals.
Concrete Results
• +40% growth through structured management and team alignment.
• +72% e-commerce traffic and 1.8x purchase frequency.
• +30% quote conversion and +80% customer satisfaction through a monitoring framework.
• +63% traffic and 5x conversion in 3 months following prioritization and operational management.
• 30 service providers managed on critical production, deadlines and budget met (transition operations management, 4 months).
Why Collaborate with Me
• Hands-on executive experience: 10 years as CEO of a 20-person agency, full P&L management, recruitment, and governance.
• Rapid adaptation and management: ability to quickly grasp new sectors, unite teams, and lead transversally.
• Pragmatic approach: structuring from existing resources, prioritizing levers that impact KPIs, engaging teams.
• Credibility with major accounts: Carrefour, Crédit Agricole, La Maison du Chocolat, Fitness Park, The Kooples.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Antoine Meunier ConsultingDG / COO Transition – Operational Management and Ops Consulting MissionsCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 7 months)Paris, FranceWith over 15 years of experience, I work with SME and scale-up executives during growth, structuring, or transformation phases. My approach combines strategic vision, operational coordination, and performance management (KPIs/ROI), with a results-oriented focus.Expertise & Services• Transition Management: missions of 3 to 18 months in complete operational management (DG/COO role), leading multidisciplinary teams of up to 200 people across 5 functions (product, tech, marketing, finance, operations), with authority over budget and governance.• Ops Consulting: targeted interventions on specific issues (structuring the Ops function, process redesign, KPI monitoring setup, or executive coaching).• Financial Management: P&L, treasury, cash management, cost optimization.• Leadership: coordinating multiple service providers, coaching executives in strategic decision-making.Recent Mission ExamplesCreative Studio (set design / scenography)Transition Operations Director (4 months) on a critical production: production management, coordination of 30 service providers, budget validation, and invoicing control.→ Results: production delivered on time and within budget, budget and invoicing management framework established for future productions.Food / Retail PlayerPositioning structuring, strategic framing, and management of acquisition levers.→ Results: access to national distribution and structured fundraising.E-commerce Brand (Wellness)Customer journey overhaul, project prioritization, and CRM management setup.→ Results: +18% repeat purchases, +22% average order value.Business Law FirmStrategic framing, content structuring, and business lever activation.→ Results: +37% qualified appointments.
- DOERSGeneral ManagerDIGITAL AND ITJanuary 2016 - December 2024 (9 years)Paris, FranceGeneral management and operations management of a digital agency with 20 employees, specializing in digital strategy, digital marketing, CRM, and content production.• Digital Strategy & Innovation: designing 6 to 9 omnichannel strategies per year for national/international brands, on annual contracts or one-off projects.• Customer Acquisition & CRM: deployment of data-driven campaigns generating +40% annual growth for the agency's clients.• Production & Content: production of 90+ content pieces per year (video, photo, storytelling) for 30+ clients, including major accounts: Carrefour, Crédit Agricole, La Maison du Chocolat, Fitness Park, The Kooples.• Digital Experiences: design and deployment of high-end interactive experiences for premium brands.• Negotiation & Closing: strategic contracts (1 to 4 years) and long-term loyalty, €7M+ in cumulative managed budgets.• Financial Management: treasury, cash management, P&L, financing plan, 35% cost reduction, and €340k in CIR/CII subsidies obtained.• Operations Management: supervision of 4 departments (creative, production, accounts, media), structuring internal processes and governance.• Management: recruitment, training, and leadership of a multidisciplinary team of 20 employees.Examples of Projects Completed:• Carrefour Assurance → digital campaigns with +20% average performance (ROAS).• Cluizel → social media and e-commerce strategy (followers x3, +72% e-commerce traffic).• Optic Duroc → in-store digital solution (+80% customer satisfaction, +30% quote conversion).
- AEVDTreasurer – Association des Enfants du Village de DiamouCIVIC AND SOCIAL ORGANIZATIONSOctober 2011 - June 2019 (7 years and 9 months)Bamako, MaliManagement of finances and treasury for an NGO active in Bamako.Participation in the development and structuring of the association's activities.• Budget monitoring and financial reporting for projects.• Organization of 20+ auctions over 8 years in partnership with an art dealer, supporting the construction of schools in Mali.• Management of grant applications, coordination with institutional partners, and management of donations.
Reviews
F
François
GSA AVOCATS
Reviewed on 4/11/2025
Pauline
Studio LKM
Reviewed on 4/4/2025
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Education
- Corporate Management and Transition ManagementLinkedIn Learning and Professional Resources2025Modules dispensés par des professeurs de business schools internationales (Duke Fuqua, Arizona State University) et auteurs reconnus en management.
Certifications
- Strategic ThinkingLinkedIn2026
- Executive LeadershipLinkedIn2026