Antoine Mathis

Specialized in sales strategy, B2B prospecting, and closing.

I help startups and SMEs transform their sales approach into a structured, measurable, and effective growth system.

With several years of field experience—notably at Too Good To Go and through entrepreneurial projects like Josette Antigaspi and Collectif Solidaire—I have learned to connect strategic vision with concrete execution.

Moving from pitch to client signature, from prospecting plan to real performance.

🔹 What I bring:

- A clear understanding of the market and ICPs, to focus efforts on the right targets

- Implementation of an operational go-to-market strategy: offer, message, channels, playbooks

- Effective prospecting (email, phone, LinkedIn) with qualified appointments

- Support for closing to convert faster and better

- Structuring of the pipeline and CRM to manage revenue with confidence

I work on a freelance basis with a single objective: to generate revenue quickly and sustainably.

My role is to be a sales right-hand man, capable of diagnosing, executing, and enabling you to develop your project as quickly and clearly as possible.

1. Analysis and Diagnosis

Market Analysis: Assessment of the solar sector market, identification of growth opportunities (new technologies, developing regions, customer segments).

Competitive Analysis: Positioning of Undercore against competitors and recommendations for differentiation.

Internal Diagnosis: Analysis of the strengths and weaknesses of sales teams, sales processes, and existing tools.

2. Sales Strategy Definition

Segmentation and Targeting: Identification of priority market segments and development of a strategy to maximize their potential.

Objective Setting: Development of sales objectives aligned with Undercore's ambitions (revenue, market share, geographic expansion).

Action Plan Development: Design of market penetration, customer acquisition, and loyalty strategies.

3. Implementation and Management

Process Optimization: Improvement of sales practices, CRMs, and sales tools to maximize team efficiency.

Team Training: Strengthening of sales representatives' skills through targeted training (sales pitch, negotiation, etc.).

Monitoring and Adjustments: Tracking of KPIs (revenue, conversion rates, customer acquisition) and adaptation of the strategy based on results.

4. Innovation and Differentiation Unique Value Propositions: Helping Undercore develop differentiating arguments to convince clients (sustainability, innovation, energy savings).

Eco-responsible Approach: Integrating ecological and sustainable values into the sales discourse to enhance brand image.

1. Offer Development Across France

Geographic Expansion: Identify growth opportunities in major cities and structure the offer according to local specificities.

Strategic Negotiations: Collaborate with key partners to expand the offer and strengthen the company's presence.

Commercial Watch: Analyze market trends and consumer expectations to adapt and innovate the offer.

2. Management of a Field Sales Team

Supervision: Recruit, train, and supervise a team of field sales representatives.

Coordination: Ensure the proper organization of routes and optimize sales interventions to maximize coverage and results.

Motivation and Performance: Set clear objectives, monitor performance indicators, and implement incentives to mobilize the team.

3. Optimization of Results and Achievement of Objectives

KPI Management: Track key figures (revenue, margins, customer acquisition) and identify areas for improvement.

Sales Strategies: Design and implement actions to increase sales, retain customers, and achieve set objectives.

Financial Analysis: Ensure the profitability of sales actions and propose adjustments if necessary.

4. Cross-functional and Strategic Collaboration

Internal Coordination: Work with marketing, logistics, and product teams to ensure smooth execution of commercial projects.

Reporting: Regularly present results and projections to management to align strategic priorities.

Long-term Planning: Develop development plans to strengthen Épicery's position in the national market.