Antoine Marchadour-Wallace

I manage the e-commerce strategy of the PrestaShop Addons Marketplace internationally. My goal? Maximize commercial performance, optimize user experience and increase customer engagement on a platform available in 8 languages, used by merchants around the world.

Definition and implementation of the e-commerce strategy to optimize sales and user engagement. Management of promotions and marketing campaigns, with a focus on conversion and optimization of the average basket. Collaboration with the Acquisition (SEO, SEA, Affiliation), CRM, Brand, Tech and Product teams to align strategies with PrestaShop's global objectives.

Implementation of the Algolia solution to improve product ranking, search relevance and personalized recommendations. Exploitation of automated marketing campaigns based on AI to maximize the visibility of modules and services.

Continuous improvement of the user experience for smooth navigation adapted to different markets. Development of e-merchandising strategies aimed at maximizing conversion and customer satisfaction.

Use of Mixpanel & Looker to analyze the performance of actions taken and adjust strategies based on trends and user behavior.

Supervision of an E-commerce Marketing Specialist and coordination with cross-functional teams to ensure the coherence and performance of e-commerce initiatives.

I led the digital and e-commerce strategy of L'Imprimerie à Réaction, a company specializing in personalized printing. In 2 years, I helped quadruple traffic and turnover, exceeding €1 million in turnover, while structuring a marketing team. Leaving solo, I built and managed a team of 2 people (SEO Specialist & Designer) to optimize digital performance and brand visibility.

Implementation and management of a high-performance SEO & SEA strategy, significantly increasing visibility and traffic. Continuous monitoring and optimization of advertising campaigns to improve ROI and conversion rate.

Development and management of a multi-channel social media strategy (YouTube, Instagram, TikTok, LinkedIn, Pinterest). Creation of engaging content and monitoring of trends to strengthen the brand image.

Development of targeted and automated email campaigns and newsletters (A/B testing, segmentation). Performance optimization to increase engagement and conversions.

Production of professional videos and visuals to boost communication and brand identity. Writing and management of SEO-optimized content to develop organic traffic.

Conducting benchmarks, defining prices and sales objectives. Design and deployment of marketing campaigns to ensure successful launches.

I created and developed Surf Moustache, a YouTube channel dedicated to tests and reviews of surf equipment, now gathering 17K+ cumulative subscribers. In 2024, I expanded the project by launching an e-commerce site with PrestaShop CMS, allowing me to sell the products tested on the channel. This project involved creating the site, implementing an SEO strategy, UX optimization and content production to improve the user experience and generate sales.

Design and launch of the SurfMoustache.com site via PrestaShop CMS. Management of the entire project: UX, content, SEO and site administration, email automation, etc.

Deployment of an SEO strategy to increase organic traffic and improve visibility. Optimization of product sheets, blog articles and site structure for better referencing.

Writing product descriptions, blog articles and video content to engage and convert visitors. Use of the YouTube channel as a lever for traffic and conversion via video marketing.

A project combining passion and expertise, combining content creation, e-commerce and digital marketing.