Antoine Le Borgne

Live Me Up's mission is to support brands in the complete implementation of their Live Shopping customer journey. I work on various missions:

- Implement the digital strategy with the website and social media presence

- Optimize the referencing and positioning of Live Me Up's website (SEO) and social media

- Develop website content (production of pages, optimization and updating of digital content, in French and English)

- Manage all social media through the writing and publication of posts/news/visuals and by interacting in discussion groups

- Produce and publish photo and video content to highlight our clients' Lives

- Ensure technical and competitive monitoring by being proactive in proposing solutions

Support the marketing director in the overall marketing strategy. Content marketing: Editorial line, planning, content creation or optimization, according to objectives

- SEO-friendly blog articles

- Emails & newsletters

- LinkedIn posts Lead acquisition: Use of content and other levers to fill the CRM with qualified leads

- Management of online Google Ads campaigns

- LinkedIn prospecting campaigns (ProspectIn, SalesNavigator etc.) Business development: Support for operations and business developers in handling client requests and business opportunities, defining offer-demand and action plans, competitive intelligence.

- Implementation of an acquisition strategy via social and paid media (Facebook Ads, Google Ads)

- Monitoring of campaign and site performance analysis (Google Analytics, Hotjar)

- Creation of an editorial calendar and Instagram content creation (Later)

- Establishment of partnerships with FR & US influencers

- Email marketing campaigns (Mailchimp)

- On-page SEO optimization and blog article writing