Freelancer profile translated to English.
Back to original languageAbout Antoine
🚀 Expert Lead Gen Google Ads & Linkedin Ads
I help B2B companies generate qualified leads and reduce their acquisition cost through Google Ads and LinkedIn Ads.
Focus on Lead Quality (CPL) and CRM integration.
Co-founder Ma Tasse de Web (freelance duo) →
matassedeweb.com
+25 clients supported
Performance-driven management - No commitment
🏆 What I do
Competitor Benchmark: positioning, pricing, levers used, website CRO, opportunity detection to gain market share.
Campaign Setup & Management according to your business objectives
CRO & Landing Pages: Custom landing pages, custom forms
đź’ˇ Expertise/Tools
Google Ads (Search, Shopping, PMax, DSA, Remarketing), GTM/GA4, Google Sheets, Looker Studio, Merchant Center (Next), feed rules & supplemental feeds, GTM Server-Side, LinkedIn Ads, Amazon Ads, Meta Ads, Tiktok Ads
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 50km)
Experience
- Ma Tasse de WebCo-FounderDIGITAL AND ITApril 2024 - Today (2 years and 2 months)Nantes, France- Over 10 clients managed- Development of digital strategies according to your objectives (recommendation of levers, budgets, level of support)- Creation and launch of webmarketing campaigns across all chosen channels: Google Ads & Social Ads, Affiliation, E-mailing, Display.- Campaign optimization & Strategic consulting to improve performance.- Setup and maintenance of tracking (via GTM).
- Salon des Beaux ArtsGoogle Ads ConsultantCIVIC AND SOCIAL ORGANIZATIONSApril 2024 - Today (2 years and 2 months)Paris, France- Setup and management of a Google Ads Grants account for non-profits- Application of specific Grants techniques, specific conversion tracking- Migration of the account to Pmax campaigns and restructuring- Management of tracking and conversion actions- Account performance optimization
- YumensWebmarketing Project ManagerDIGITAL AND ITMarch 2024 - August 2024 (6 months)Nantes, France- Development of digital strategies according to client objectives (recommendation of levers, budgets, etc.)- Creation and launch of webmarketing campaigns across all chosen channels: sponsored links (Google Ads & Bing Ads notably), social ads (Facebook, Instagram, LinkedIn, etc.), affiliation, e-mailing, display, etc.- Client support on their distribution strategy- KPI analysis, dedicated reporting (via Google Analytics)- Campaign optimization
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Education
- CertificationNaïas Formation2024Activités : Elaboration d'une stratégie de Marketing Digital sur 3 ans pour une entreprise de maroquinerie Française.Activités et associations : Elaboration d'une stratégie de Marketing Digital sur 3 ans pour une entreprise de maroquinerie Française. • Stratégie marketing digital sur 3 ans (Budgets, Ressources, Devis et Plan Marketing) dans le cadre de la mission de consulting • Stratégie Social Media (Naturelle et Payante FB, IG, LinkedIn et Twitter Ads) • Audit SEO et UX du site afin d’optimiser le parcours client et l’indexation • Stratégie de Content marketing en fonction des personas • Stratégie Paid Media (SEA, Affiliation, Display, Comparateurs et Marketplaces) • Recommandations d’outils de tracking et mise en place reporting (KPIs + Google Analytics)
Certifications
- Google Ads Search CertificationGoogle
- Performance Marketing Live CertificationGoogle