Freelancer profile translated to English.
Back to original languageAbout Antoine
A graduate of Ponts et Chaussées and the National University of Singapore, I have specialized as a digital marketing consultant through my various experiences in consulting firms and agencies over the past five years.
I have been daily responsible for managing campaigns for over fifteen clients, whether in e-commerce, lead generation, or app installs. I notably managed a media budget of approximately 2 million euros per year across all my agency clients and was able to achieve their various objectives (tripling ROAS, reducing cost per lead by a factor of 4, scaling budget by +300% at equal profitability, etc.).
As a freelancer, I have had the opportunity to work with several companies for tracking, managing SEA and social campaigns, or for more global missions as a traffic manager.
I can be useful to you if you need:
- to audit your Google Ads, Facebook Ads, LinkedIn Ads accounts or your Tracking plan
- a consultant to manage your SEA and Social Ads campaigns on a daily basis
- to launch into the creation of digital marketing campaigns for the first time, whether in SEA or for social Ads, and need to develop a marketing strategy
- to implement a tracking plan on your site
- someone to supervise and coordinate the implementation of your marketing strategy
- to train your teams in SEA or Social Ads
I am available to discuss your projects and will be happy to offer my help and expertise.
English
Native or bilingual
Spanish
Conversational
Italian
Basic
Can work on-site
Paris (up to 10km), Paris (up to 10km)
Experience
- SparkGrowth Specialist - Senior ConsultantCONSULTING AND AUDITSJuly 2020 - June 2022 (1 year and 11 months)Paris, FranceAccount Manager :- Support for around fifteen clients- Management of Google Ads, Facebook Ads, LinkedIn Ads campaigns, etc.- Implementation of tracking plans via Google Tag Manager- Transversal expertise: Airtable, Metabase, Zapier, Hubspot, Hotjar, to support clients closely according to their needsAccount Audits :- Audits for about ten clients- Participation in project scoping and client acquisition- Monitoring and implementation of recommendations made during account auditsTrainer in SEA and Social Ads :- Training services for external organizations- Preparation of training materialsInternal Training :- Preparation of content for certain internal training sessions- Training new consultants on Facebook Ads and LinkedIn Ads platformsManager :- Responsible for the onboarding and progression of several team members- Participation in strategic meetings- Participation in decision-making regarding the progress of my "coachees"
- Digital ValueDigital Strategy ConsultantCONSULTING AND AUDITSAugust 2019 - February 2020 (5 months)Paris, FranceEconomic management of traffic acquisition for 3 clients.SEO:- Analysis of online demand- Optimization of clients' SEO strategy- Definition of publication plansSEA:- Diagnosis of SEA performance- Rationalization of SEA campaigns: optimization of keywords, ads, QS, semantic coverage- Budget rationalization: bidding, adjustment of budgets between different campaigns, etc.UX:- Analysis of the interface between the site and the client- Conversion funnel optimization- Analysis of site weaknesses on different devices
- SensAIProject Manager & CFOPHARMACEUTICALS INDUSTRYJanuary 2019 - June 2019 (5 months)Singapour, SingaporeStartup aiming to market a technology combining machine learning and electromagnetic field variation detection to identify integrity losses and contamination in medical packaging.The inventor of the technology, having received a SGD 250,000 grant and filed 3 patents, enlisted a team of five NUS students to develop a business plan and initiate contact with potential first clients for his technology.After five months of work, our team won the 1st prize in the "Techlaunch" competition at NUS.
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Education
- EngineerEcole Nationale des ponts et chaussées2020GPA 3.8 / 4 Département : Sciences Économiques, Gestion et Finance Cours : Finance d'entreprise : M&A, Structuration des financements, Stratégie financière de l'entreprise Finance de marché : Statistiques, Économétrie, Calculs Stochastiques Prise de décision : Gestion, Théorie des jeux, Financial Market Workshop Économie : Macroéconomie, Microéconomie, Concurrence et Marché, Économie de l'immobilier, Économie publique, Économie de l'environnement
- Master of Science, Management of TechnologyNational University of Singapore2019CAP 4.1/5 Innovation et entrepreneuriat 1 er prix Tech Launch, projet le plus innovant / Mise sur le marché d'une technologie de détection des fuites, destinée au marché des dispositifs médicaux / Levée de fonds face aux investisseurs.
Certifications
- Google Ads Certification: Search AdsGoogle2022
- Google Ads Certification: ShoppingGoogle2022