About Antoine
- Conversion Audit: Identifying areas for improvement on your website with a strong UX and UI approach.
- AB Test & Personalization Roadmap Management: From test planning to deployment.
- Training your teams on 'test & learn', CRO, and AB Test methodologies.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Observatoire de la FranchiseCRO ConsultantCONSULTING AND AUDITSNovember 2023 - February 2024 (3 months)Paris, France- Conversion Audit: identifying areas for improvement on key website pages.- Recommendation of an A/B Test roadmap with prioritization based on business objectives.- Implementation of a content personalization strategy based on visitor status.- Deployment of tests and personalization on AB Tasty with integration (JS / CSS).
- ATLABSA/B Test Strategy DeploymentMay 2023 - May 2023Paris, France- Identification of experiments (A/B tests) to implement on the LiNote website.- Creation and launch of A/B and multipage tests.- Management of QA to ensure the quality of deployments.- Analytical monitoring of experiments.
- WavelCRO and AB Tasty SupportE-COMMERCEMarch 2023 - April 2023 (1 month)- Monitoring the setup of the testing solution (AB Tasty).- Suggesting recommendations.- Implementing tests.- Analysis.
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Education
- Master in Marketing and ManagementGrenoble Ecole de Management2015
- Technical Sales DegreeIUT Paris Descartes2011
Certifications
- UX Design CertificationLe Laptop2020
- CRO - AB Test & PersonalizationAB Tasty2018