Freelancer profile translated to English.
Back to original languageAbout Antoine
Antoine Fontenille is Made in Auvergne, near Clermont-Ferrand.
Antoine contributes his energy, creativity, and rigor to any organization seeking the right marketing strategy and/or the right communication tools (design and content).
To broaden his skill set, develop his analytical skills, and better understand his contacts, Antoine tries to diversify his profile and increase his versatility.
First as a Communication Officer for major CAC40 companies (Sanofi, Michelin);
Then, as a Graphic Designer for a small e-commerce company in Dublin;
Again, as a guest speaker on the fascinating topic of Voice Marketing at a major business school in Lyon;
Or as a self-entrepreneur for anything that sparks his curiosity.
Antoine is a fan of the 7th art.
From Bong Joon-ho's 'Parasite' to Wes Anderson's romantic balance; From Chazelle's jazz-infused dreams to Scorsese's rock-n-roll mobsters;
From Kathryn Bigelow's muscular action to Edgar Wright's rhythmic close-ups;
Antoine enjoys cultivating his creativity through works that make us dream for the duration of a story.
[Antoine speaks about himself in the third person because he doesn't like talking about himself too much]
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Michelin-MFPMeRetail Global Content ManagerAUTOMOBILESeptember 2019 - August 2020 (1 year)Clermont-Ferrand, France• Global project: produce and deploy 60 e-Retail product sheets worldwide for the Michelin and BFGoodrich brands, in order to increase online and offline sales of Tourism tires. Create quality editorial, visual, and video content in line with marketing expectations, SEO and digital trends, and legal constraints.• Project management: global and operational monitoring of the delivery schedule. Coordination with global Marketing and Legal teams and the service provider agency responsible for B2B2C content production.• eContent: in collaboration with Global Product Managers, identify the eRetail content to be developed, in line with product positioning and market requirements. Ensure the reception and deployment on the DAM (Data Asset Management) of 60 product sheets and 700 visuals.• English: international scope, English-speaking exchanges
- Michelin-MFPMCommunication OfficerAUTOMOBILESeptember 2017 - September 2019 (2 years)Clermont-Ferrand, FranceWork-study program within the Human Resources Department (1 year) and the Commercial Communication Department (1 year).• Participate in the design of digital and mass media communication tools for image campaigns, product launches, and conversion.• Advertiser Agency Relations: participate in writing agency briefs (Havas, TBWA, Webedia).• International: support the deployment of tools to regional teams.• Effectiveness Measurement: contribute to monitoring campaign results by feeding reporting.• Voice Assistants: recommend an action plan to ensure Michelin's brand presence on new touchpoints offered by voice (voice ordering, Voice Search Optimization, voicebots).
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Education
- Master in Marketing, Communication, and Business StrategiesINSEEC Lyon2019Major de promotion
- University Diploma in Multimedia and Internet ProfessionsUNIVERSITY OF VICHY, Pôle Lardy2015