About Antoine
- Traffic acquisition
- Converting traffic into leads (Lead journey conversion rate optimization, A/B testing, Lead magnets)
- Lead nurturing and marketing automation (CRM)
- Copywriting
- Web content strategies and SEO-optimized writing
About me
English
Fluent
French
Native or bilingual
Spanish
Conversational
Experience
- OSLY SOLUTIONS
On Malt
CRO campaign for Osly Solutions launchINTERNET OF THINGS (IOT)February 2026 - March 2026Paris, France**Context**: Osly wants to maximize the conversion of a landing page built on Lovable, which will be widely shared with a B2B audience during the launch campaign of its solution.Solution provided:- CRO Audit (Conversion Rate Optimization) of the existing page
- CRO Recommendations: focus on the hero header, work on copywriting and value proposition, and user experience
- Deliverable: Lovable mockup with recommendations + mission tracking document
- Association Trame
On Malt
Writing services offer for TRAME association (web adaptable to print)CIVIC AND SOCIAL ORGANIZATIONSOctober 2025 - November 2025 (1 month)Paris, FranceMission: Overhaul of the "Support for agricultural transitions" section of the Trame.org website, the target audience's entry point, with a marketing focus. This section aims to quickly convey the added value of TRAME's support, encourage interest in its services and training, thereby generating interest and collecting more leads.Deliverables:1) Marketing and SEO-optimized editorial content, adaptable to print format, highlighting agricultural transition support services by combining TRAME's technical expertise, training, and collective support.2) "Quick wins" CRO recommendations to improve conversion and user experience on specific key pages of the site. - GRDF - Direction Sud-Est
On Malt
Biomethane Marketing Campaign ManagerENERGY AND UTILITIESSeptember 2024 - Today (1 year and 11 months)Paris, FranceCRM management on Salesforce for tracking marketing campaigns conducted on agricultural operator leads.Supporting regional marketing managers in executing digital campaigns and outbound call campaigns to identify new prospects interested in agricultural biomethanation.Training teams on using tools to perform daily use cases (e.g., geographic targeting, data analysis from reports, etc.) + updating and creating training materials.
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Education
- Bachelor Business AdministrationEDHEC2019Double-projet : Obtention de mon Bachelor en Marketing (Décembre 2019) & pratique du hockey sur gazon à niveau international Apprentissage 360° des éléments essentiels à la gestion d’entreprise. Développement de compétences entrepreneuriales et organisationnelles
- DUT Techniques de CommercialisationUPEC2017Diplôme obtenu suite à un Baccalauréat ES, durant 4 années de sport étude en internat à l’INSEP (Institut National du Sport, de l’Expertise et de la Performance)
Certifications
- Increase your organic traffic with SEO – OpenClassroomOpenClassroom2019
- Yoast SEO for WordpressYoast SEO2019