Antoine Dupent

I teach the e-commerce course to the B3 E-business section.

Training objectives:

- Discover e-commerce

- State of the art of e-commerce

- E-consumers

- Eliminate friction points in the customer journey

- The key steps of an e-commerce project

- Objectives, conversions and levers to optimize them

- Getting started with an e-commerce CMS (Prestashop)

And other exciting exchanges ;)

For 1 and a half years, I was in charge of coordinating the e-commerce projects of the Lafuma SA Group bringing together the brands Millet / Lafuma / Eider / Oxbow / Lafuma Mobilier.

Here is a non-exhaustive list of the missions I was in charge of:

- Management of technical service providers (Hosting / developers / domain names / occasional agencies)

- Management of the budgetary envelope of service providers (OPEX) as well as projects for e-commerce (CAPEX)

- TMA management for the 5 brands

- Management of group projects (Implementation of DSP2 compliant payment modules, implementation of the merchandising solution, automation of e-commerce refunds, etc.)

- Reflection on the e-commerce strategy in connection with the business teams and the e-commerce managers of each brand.

Since 2014, I have been supporting the digital strategy of the Millet Mountain Group through its 3 brands Millet / Eider / Lafuma. This translates into the management of projects related to the fields of web marketing and digital with the constant improvement of KPIs, customer satisfaction and user experience in mind. Here is a non-exhaustive list of projects completed to date: - Redesign of sites: coordination of webdesign / development / integration needs - Redesign of purchase funnels - UX design improvement Millet - Creation of a multi-brand game platform - Steering of the natural referencing strategy - Development of the digital communication strategy of the 3 brands - Traffic acquisition (SEA manager) - Webdesign briefs / constant improvement of sites on the UX part (routine).