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Antoine DersyAD

Antoine Dersy

Consultant Data Scientist & Data Strategy

€900/day
3 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Antoine

Supélec engineer, data scientist at WhatsApp (Meta), Criteo, and Google, I work with you to leverage your data.
Passionate about business as the end goal and technology as the means, I am convinced that there are simple, effective, and inexpensive methods to help companies gain competitiveness through data.

I offer a complete or partial data valorization service in three sequential phases: Description-Analysis-Prediction, with a cross-cutting focus on automation.
First, we will evaluate your existing datasets together. Then, with the business teams, I will propose data-driven methods to meet their specific needs. Finally, once the data is analyzed and the link with the business is clarified (two necessary conditions for success), we can develop a machine learning POC and consider its industrialization.

1/ Description and Visualization
- Exploratory analysis, descriptive statistics [R: dplyr + ggplot or Python: Pandas + Seaborn/Plotnine/Bokeh]
- Database quality and consolidation
- Data visualization [Tableau, R Shiny]

2/ Business Analysis (Business Intelligence)
- Data mining and database cross-referencing to gain insights
- Dashboard development
- Experimental analysis protocols (analysis bias, A/B test design)
- Statistical tests (confidence intervals, p-values)
- Explanation and interpretation of complex business phenomena, particularly using visualizations
- Coordination and presentation of results to technical and non-technical teams

3/ Prediction
- Optimization of BI methods from phase 2
- Classification (clustering, segmentation, anomaly detection, fraud) [Scikit, XGBoost, Stan, Keras, TensorFlow]
- Prediction (scoring, forecasting, churn)
- Natural Language Processing (NLP) [NLTK]

X/ Automation and Maintenance
- Job/ETL creation [AWS, HDFS, Spark]
- Code maintenance [Git]
- Web Scraping [Selenium, bs4]
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • WhatsApp (Meta, ex-Facebook)
    Senior Data Scientist
    SOCIAL NETWORKS
    January 2021 - Today (5 years and 4 months)
    Londres, United Kingdom
    Reduction of unsolicited messages (spam). Specialization in spam from discussion groups and coordination of malicious actors, as well as political propaganda.

    Spam in discussion groups:
    - Implementation of a scoring model for discussion groups and application of account suspension strategy.
    - Detection of coordinated malicious group communities within a graph of several billion nodes.

    Anti-propaganda efforts
    - Creation of automatic systems for large-scale detection of political propaganda operations.
    - Implementation of a strategy and ad-hoc systems to combat political propaganda risks during the 2022 Brazilian presidential elections, in close collaboration with management and legal, product, and operations teams.
    Spam NLP Scoring Fraud Pipeline Operations Management Classification Social Networks Operations Management
  • CRITEO
    Data Scientist
    DIGITAL AND IT
    March 2017 - December 2019 (2 years and 9 months)
    Paris, France
    Incrementality Task Force:
    (Incrementality is the latest measurement standard in the online advertising industry; it seeks to measure impact rather than correlation between advertising and conversion)
    - Design, backtesting, and implementation of an experimental protocol for measuring incrementality
    - Presentation of results to the CEO in a plenary session
    - Implementation of a Bayesian model to obtain confidence intervals
    - Creation of an automated PySpark tool for large-scale incrementality measurement (billions of rows)
    - Training of operational teams to apply and pitch the new measurement protocol to clients

    Machine Learning Bootcamp (3-month project with Criteo's research department)
    - Development of autoencoder neural networks applied to fraud detection

    Cross-Device Graph
    - Implementation of a value attribution protocol for external data providers
    Data Science Spark Python R Machine Learning Statistics Business Intelligence Deep Learning Data Engineer Product Management Web Marketing Hive TensorFlow Presto
  • Google
    Data Scientist
    DIGITAL AND IT
    May 2016 - August 2016 (2 months)
    Cité de Londres, United Kingdom
    Attribution & Media Mix Modeling Team:

    Optimization of the marketing attribution model using time series in R (RGLM)
    Participation in the development of the Bayesian attribution model
    Implementation of dashboards in Shiny R, using Design Thinking methodology
    Data Science R Statistics Dashboards Data Visualization Business Intelligence

Reviews

5.0

Out of 1 rating

A

Alina

Datatorq

Reviewed on 3/3/2023

Antoine is very professional, proactive and easy to work with. He helped us build a data warehouse on GCP, provided very clear training and delivered guidelines on how to use it. We will surely not hesitate to work with him again

Recommendations

AS
AM
Ayman Saadallah and 1 other person have recommended Antoine

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Education

  • Master of Engineering
    Supélec (Ecole Supérieure d'Electricité)
    2015

Skill set

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