About Antoine
- Certifications : Google Partner Premier | Meta Business Partner
- +30 clients supported daily, with a budget of over€7M/year
- Large Account Management – Beauté Privée, Siblu Villages, Eurovia by Vinci
- Multichannel support: Groupe Inula (Pranarôm, Herbalgem, Biofloral), Plum Living, Groupe Arthur.fr – Coup de Cœur, Noreve
- Start-up: Lapsa Lab, Le Petit Dormeur
- Various sectors: textiles, cosmetics, luxury, hospitality…
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- BlaBlaCarMedia Buyer - Google Ads & META (International Market)TRAVEL AND TOURISMNovember 2025 - Today (9 months)Paris, FranceMission for BlaBlaCar Daily, a mobility app dedicated to daily commutes.
- Management and optimization of paid media campaigns in a local market with significant constraints and specific volumes.
- Steering qualified user acquisition with a focus on performance, cost control, and adapting messages to local usage.
- Implementation of comprehensive Looker Studio reporting for performance tracking, facilitating data-driven decision-making.
- PRANARÔMGoogle Ads & Meta Ads Internationally (FR, BE, ES, IT, US) for a natural health groupHEALTH AND WELLNESSNovember 2025 - November 2025Paris, FranceSupporting Pranarom (European leader in essential oils, 300 employees), HerbalGem, and Biofloral, on their Paid Media strategy (France, Spain, Italy, Belgium, United States): defining objectives per market, structuring Google & Meta Ads campaigns, monitoring performance, and providing continuous recommendations to optimize digital acquisition. Close collaboration with teams to effectively manage budgets and maximize business impact in each geographical area.
- Lapsa Laboratoire pour la Santé AnimaleGrowth & Paid Media - Direct E-commerceE-COMMERCENovember 2025 - Today (9 months)Paris, FranceManaging the entire paid media strategy for the brand's direct e-commerce, with a full-funnel approach focused on performance and profitable growth.Management and optimization of SEA (Google Ads) and Social Ads (Meta Ads) channels: account structuring, bidding strategy, audience segmentation, budget management, and continuous testing of messages and creative formats.Close work on acquisition, profitability, and scaling of the e-commerce channel, with a data-driven approach.
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Education
- Master Programme Grande Ecole - Management + Master of Science, Corporate FinanceICN Business School2022