About Antoine
French
Native or bilingual
English
Native or bilingual
Experience
- WSI Web MarketingDigital StrategistAugust 2020 - Today (6 years)Le Cap, South Africa
- Developing digital marketing strategies according to client objectives
- Automating lead generation reports
- Creating wireframes and briefing developers
- Validating PPC campaigns (Google & Meta)
- Implementing Google Tag Manager with Universal Analytics and GA4
- Setting up automated SEO reports via Python → Google Sheets
- Database maintenance
- ShimanskyMarketing CRM ManagerLUXURY GOODSOctober 2019 - June 2020 (8 months)
- Automating email and SMS sequences post-visit/purchase via Infusionsoft
- Validating email marketing campaigns
- Analyzing marketing performance for management
- Database maintenance
- DQ&APaid Media TraderApril 2019 - August 2019 (4 months)
- Managing an annual budget of €600,000 for TransIP
- 12% increase in conversions at a stable acquisition cost
- Campaign Manager, Google SA, and DV360 certifications obtained
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Education
- DUT Techniques de CommercialisationIUT of Nice2006• Élaboration et mise en œuvre de stratégies marketing • Techniques de vente et négociation commerciale • Communication digitale et traditionnelle • Études de marché et analyse des données • Gestion de projet et organisation d’événements • Comptabilité, droit commercial et économie d’entreprise