Freelancer profile translated to English.
Back to original languageAbout Antoine
Audit Growth & Data — Transform your data into strategic decisions
🚀 Audit Growth & Data – In 2 weeks
In 2 weeks, I analyze your business based on your data and provide you with a clear, prioritized, and directly actionable strategic plan.
Objective: transform your data into concrete decisions to accelerate your growth.
🔎 Week 1 — Audit & Diagnosis
- Analysis of your acquisition sources
- Study of your funnels (acquisition → conversion → retention)
- Analysis of marketing performance and attribution
- Verification of tracking and data reliability
- Identification of friction points, value loss, and quick opportunities
At the end of this phase: a clear vision of what works, what blocks progress, and where your priority growth levers lie.
📈Week 2—Recommendations & Management
- Prioritized strategic plan (quick wins + structural projects)
- Recommendations for optimizing acquisition and conversion
- Areas for experimentation (CRO, A/B tests)
- Budget allocation based on real performance
- Creation of custom dashboards to manage your KPIs
You will leave with:
✔️ A clear roadmap
✔️ Data-driven decisions
✔️ Dashboards to manage your strategy autonomously
Approach: strategic, pragmatic, and ROI-oriented.
⸻
🔐 What guarantees you value
6+ years of experience in Growth & Data
Worked with media, startups, and large corporations
Structured, ROI-oriented, and business impact-focused approach
Clear, educational, and actionable reporting
Smooth collaboration with marketing, product, and tech teams
I work with a transparent methodology: regular progress updates, formalized deliverables, strategic review at the end of the mission.
No unnecessary jargon. No theoretical analysis.
Only data-driven, performance-oriented decisions.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- KeringGrowth & Data ConsultantLUXURY GOODSJanuary 2022 - Today (4 years and 7 months)Paris, FranceI supported Kering's innovation laboratory in launching and developing Venture projects, with significant responsibility for marketing strategy and campaign management 🚀My involvement covered the entire Growth cycle, from strategy to execution, with a clear objective: to quickly generate traction and structure scalable growth 📈👉 Strategy & PositioningDevelopment of the marketing and Growth strategy (targets, channels, messages, priorities)Definition of acquisition and conversion funnels to maximize impact from launch🎯 Acquisition & CampaignsManagement and optimization of acquisition campaigns (paid social, creative iterations, messaging)Budget management and allocation based on business KPIs🧪 Experimentation & OptimizationImplementation of a continuous test & learn approach (A/B tests, rapid iterations)Optimization of user journeys and friction points📊 Performance ManagementPerformance tracking through decision-oriented dashboardsStructuring measurement tools to support marketing strategy (tracking, attribution)🔒 Scalability & GDPRIntegration of GDPR constraints from campaign designEstablishment of solid foundations for sustainable and scalable growthProjects supported💍 knxt.shop – Launch and growth of a 100% crypto e-commerce👩⚕️ KNXT Madeline – Launch of an automated personal shopper with a strong conversion focus
- AprilSenior Web AnalystBANKING AND INSURANCEDecember 2025 - January 2026 (1 month)Paris, FranceI am responsible for designing, structuring, and deploying APRIL's tagging plan using Google Tag Manager (GTM) and Piano Analytics 📊.Specifically, this includes:- defining key events throughout the user journey (navigation, interactions, conversions),- implementing and ensuring the reliability of tracking to guarantee complete, consistent, and usable data 🔍,- collaborating with product and marketing teams to align tracking with business objectives.Based on the analysis of collected data, I also provide UX/UI recommendations aimed at:- reducing friction points,- improving the understanding of user journeys,- optimizing conversion rates ✨.Finally, I design and implement the necessary performance monitoring dashboards 📈, enabling teams to:- manage activity autonomously,- track key KPIs,- make effective data-driven decisions.
- L'ÉquipeGrowth & Product AnalystPRESS AND MEDIAJune 2023 - February 2026 (2 years and 8 months)ParisI work on UX/UI optimization using A/B tests and advanced marketing data analysis 📊.The challenge is to define relevant KPIs, ensure accurate data collection, and build custom dashboards for effective performance management 🧭.To do this, I use:📈 Piano Analytics and Looker Studio for custom reporting🧪 Kameleoon and other tools for impactful A/B testing📊 Power BI for in-depth data analysis
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Education
- Master in ManagementESSEC2022
- Preparatory class studentIntégrale Prépa2018