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Antoine BraunsteinAB

Antoine Braunstein

Growth @Pennylane, talent.io

€630/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Antoine

Hello 👋

I have worked with tech companies for over 6 years on growth issues: go-to-market, acquisition, reactivation, and operations.

Among these companies, several have exceeded €10 million in revenue, and I have thus been able to witness the construction and scaling of these companies.

--------------------------------- My Skills ------------------------------------

GO-TO-MARKET
• Development of your launch strategy to reduce your time-to-market
• Creation of no-code MVPs to gain agility on the product
• Creation of landing pages to quickly test your different offers
• Creation of the first sales campaigns to generate your first euros

ACQUISITION
• Creation of lead generation machines (scraping, enrichment, cleaning, etc.) to ensure a continuous flow of leads for sales teams
• Creation of multi-channel and automated outbound campaigns to improve your conversion rate
• Determination of your ICP and persona to contact the right people at the right time

REACTIVATION AND RETENTION
• Lead nurturing campaigns to reactivate old prospects
• Upsell and cross-sell campaigns to increase revenue per customer

OPERATIONS
• CRM architecture and management to have solid foundations for scaling your marketing and sales teams
• Automation of sales and marketing processes to gain efficiency

--------------------------------- My Method ------------------------------------------

At the beginning of our collaboration, I take the time to understand your challenges, your business, your market, and your history. This leads to an audit and a proposed plan with prioritized actions. We validate them together and execute them.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Pennylane
    Growth Marketer
    SOFTWARE PUBLISHING
    January 2022 - Today (4 years and 7 months)
    Paris, France
    Description: Pennylane is the first platform to be a production software program for chartered accountants and a steering tool for their clients. Thanks to Pennylane, hundreds of accounting firms focus on counseling, and thousands of executives make better decisions. Job description: generate leads for the sales teams.
    - Lead nurturing sequences
    - Outbound sequences
    Lead Nurturing Lead Generation Automation Outbound Marketing
  • talent.io
    Growth Marketer
    HUMAN RESOURCES
    July 2018 - January 2022 (3 years and 6 months)
    Île-de-France, France
    Description : talent.io is Europe's fastest-growing recruitment platform for tech profiles. This selective recruitment platform is the simplest way to hire a great tech team, and they believe talent.io can become Europe's #1 recruitment service for tech talent. Acquisition:
    - SEM : Google Ads, LinkedIn Ads, Facebook Ads, Reddit Ads
    - Outbound lead generation : Scraping // Data enrichment // Automation Tracking :
    - CRM management (Hubspot)
    - Google analytics // Google tag manager // Google Data Studio
    Hubspot Webflow Zapier
  • Mon-Avocat.fr
    Customer success manager
    January 2017 - June 2017 (5 months)
    Île-de-France, France
    Company description: mon-avocat.fr is a platform for bringing together litigants and lawyers. Job descriptions:
    - Creation of onboarding processes for lawyers on the platform
    - Customer Relationship Management (+ 2000 lawyers on the platform)
    - Creation and management of web content (content writing, SEO optimization)

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Education

  • Master in Innovation and Entrepreneurship, Entrepreneurship/Entrepreneurial Studies
    ESCP EUROPE
    2018
    Mastère Innover et Entreprendre, Entrepreneurship/Entrepreneurial Studies
  • Master 2, Business Litigation
    Université Paris 1 Panthéon-Sorbonne
    2016
    Master 2, Contentieux des affaires

Skill set (26)

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