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Antoine BoninoAB

Antoine Bonino

Lead UX Researcher

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Antoine

In a nutshell:

🥸 User research expert
🎓 PhD in Communication Sciences
🎯 Tailor-made research methodologies development
🥇 7 years of experience in UX Research
🧩 Multi-sector / multi-methodology experience

Researchers who find, we find them

My background, between social science research and applied research in product or service design, makes me a hybrid profile. Over 7 years in agencies, I've worked for prestigious and diverse clients, from Kering to Accor, Roche and Biogene, Decathlon, Michelin, SNCF, Enedis, and GRT, etc.

For these clients, I've had the opportunity to lead all types of UX projects: from redesigning user journeys (digital or not) to creating services from scratch, defining strategic directions (internal), developing internal Research Ops, or facilitating co-creation workshops!

Through these missions, I've learned to explore diverse problem universes, listen to users with unique needs, manage multidisciplinary teams (from 5 to 15 collaborators), and most importantly, build trusting relationships with my clients to support them at every stage of their projects.

Expertise:

👨‍💻 User research
🪄 Research Ops
💡 Strategic analysis & consulting
🔍 User journeys and personas
✨ Strategic recommendations
🧮 Research & insights repositories
🗒️ Co-design workshops
📱 User testing (scenarios + A/B testing)
⚙️ Figma, Miro, Dovetail

References:

Kering | Chanel | Accor | Roche | Biogen | IPSEN | Parc Astérix | Decathlon | Enedis | EDF | GRT | SNCF | Michelin

Availability:

If I'm not in the field, I'll respond in less than an hour! Let's talk about your project whenever you're ready!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • WEDO Studios
    Lead UX Researcher
    CONSULTING AND AUDITS
    September 2019 - June 2025 (5 years and 9 months)
    Paris, France
    After a PhD in digital sociology (Paris-IV) and four years in higher education and research, I decided to join a service design agency as a Senior UX Researcher.

    In this role, I had the opportunity to work for companies from very diverse sectors – from healthcare to luxury, energy, sports, press, hospitality, automotive, banking, insurance, tourism, catering, mobility, etc. I also encountered projects of various natures – from redesigning web interfaces to creating loyalty programs, optimizing user journeys (customer or employee), developing business tools, creating UX training, defining strategic directions, optimizing reception areas, etc.

    Demanding regarding user research methodologies and eager to apply them to constantly evolving challenges, my versatility allowed me to rise to the position of Lead UX Researcher. In this role, I was responsible for developing tailor-made research methodologies and managing multidisciplinary teams in conducting ambitious and exciting missions.
    User Research Ethnographic Research Qualitative Studies Interviews Interfaces
  • SORBONNE UNIVERSTÉ
    Temporary Research and Teaching Assistant
    EDUCATION AND E-LEARNING
    September 2014 - September 2019 (5 years)
    Paris, France
    Alongside doctoral research on some of the algorithms shaping the contemporary web, I carried out a rich and multifaceted teaching activity.

    With immense pleasure, I taught disciplines as varied as media semiology, communication history, sociology of uses, political economy of digital, history of interface design, etc.

    Committed to students from Bachelor's to Master's level, I naturally had to supervise multiple research projects (I've lost count of the theses supervised, but I remember each one!) with a strong emphasis on passing on my passion for investigation!

    At that time, I was also involved in multiple research collectives and participated in the organization of several interdisciplinary seminars – some of which are still bearing fruit!

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Education

  • PhD in Information and Communication Sciences
    CELSA - Paris-Sorbonne
    2025

Skill set

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