Antoine Bogaert

Definition and implementation of user experience and conversion optimization strategies for our clients (e-commerce, services, lead generation). Competitive and sectoral benchmarking to identify UX opportunities and threats. Setup and in-depth analysis of user journeys via Google Analytics, Google Tag Manager, and Hotjar, to identify friction points and opportunities. Definition of KPIs (Lead Generation, Awareness, Purchases, Engagement) and UX performance measurement methods. Creation of detailed personas and empathy maps to align design with user and business needs. Design of information architecture and optimized user flows. Creation of wireframes and interactive prototypes to validate concepts and simulate the experience. Integration of eco-design and accessibility principles (WCAG) from the design phases for sustainable and inclusive solutions. Conducting quantitative (e.g., Maze) and qualitative user tests (in partnership with UNamur and UCLouvain) to validate hypotheses and iterate on designs. Setup and monitoring of analysis dashboards (e.g., Google Looker Studio) for performance data visualization and KPI tracking.

Management of production and process optimization to ensure project quality and efficiency. Management of schedules and budgets. Management of production teams and skills development. Definition of the agency's overall strategy and business development. Management of the Project Managers team.

End-to-end management of digital projects, from strategic definition to delivery. Management of the Agency's production and schedules. Optimization of user experience and conversion across various platforms (web, mobile). Analysis of campaign and customer journey performance.

Guardian of the visual identity of the SPF Economy and responsible for the graphic and editorial quality of the DG Communication.