Freelancer profile translated to English.

Description

Senior Creative Strategist — Ex BBDO / Ogilvy / Publicis

I see advertising as a true profit center for brands. My approach consists of analyzing your business challenges to build an effective, measurable, and sustainable strategic and creative recommendation.

🔧 What I do

• Brand platforms & differentiating positioning

• Design / copywriting of on & off-line campaigns (print, digital, social, media)

• CRM & loyalty strategy (engagement, advocacy, CSR)

• Global communication consulting: branding, storytelling, long-term vision

🎯 My uniqueness

Nearly 20 years of experience in agencies (BBDO, Ogilvy, Publicis) and with clients (Groupama, Banque Populaire / Caisse d’Épargne), with a dual expertise: commercial and then strategic planner. This hybridization allows me to link creativity to business performance — without compromise.

📁 Proof & results

Because no promise has value without tangible proof, you will find some concrete case studies in my portfolio.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Auto entrepreneur
Strategic Planner
February 2021 - Today (5 years and 4 months)
Paris, France
- Definition of communication positioning
- Development of brand platforms
- Co-construction of annual communication plans
- Design and copywriting of campaigns
Strategic Planning Copywriting Creativity Media Planning
BPCE
Advertising and Image Manager
BANKING AND INSURANCE
January 2019 - December 2019 (1 year)
Paris, France
Management of advertising campaigns for Banque Populaire and Caisse d’Epargne
Management of relationships with creative agencies (Marcel and Altmann+Pacreau) Analysis of the communication plans of the two brands
Writing strategic recommendations
Organization and monitoring of tenders
Design of Brand Reviews
Financial monitoring
Advertising Innovation Project Management Social Networks
Groupama
Communication Manager
BANKING AND INSURANCE
January 2018 - December 2018 (1 year)
Nanterre, France
Development of the 2019 communication plan (strategy and media)
Writing creative briefs by defining KPIs
Development of On and Off creative campaigns in partnership with Marcel
Supervision of campaign production (PPM, shootings)
Monitoring and analysis of campaigns with Ipsos
Creative Briefs Brand Manifesto Digital Marketing