Antinéa Esteban

Part-time management of Club Med Cefalù, Club Med Marbella, Club Med Palmiye, and Club Med Marrakech accounts:

- Social media management & project management

- Editorial committees/calendars

- Production of reel video formats

Brands:Accor Premium Brands – Pullman, Swissôtel, Mövenpick, Mercure

Mission(fully English role)

Lead the development and execution of the global social media strategy across all relevant platforms, ensuring alignment with business objectives and the positioning of each brand.

- Define and deploy the global social media editorial strategy for each brand, in line with platforms and brand positioning.

- Lead the editorial committee with internal and external stakeholders, and coordinate content production and publication (art direction, content creators, community managers).

- Manage and implement the editorial calendar, leveraging relevant trends and key dates.

- Develop "always-on" content campaigns and strategic activations.

- Develop and oversee the content creator strategy (influencers, UGC, etc.).

- Define and activate the boosting strategy (paid social).

- Establish and oversee community guidelines.

- Ensure regular reporting and analysis of Social Media performance (KPIs).

- Supervise and mentor two community managers.

- Develop Communication Playbooks / Guidelines for hotels

Creative strategy and design of creative approaches to meet your brands' challenges and reach your target audience in the most effective and authentic way:

1. BRAND STRATEGY

- Market analysis

- Positioning

- Customer Journey Map

- Audit & trend/competitor analysis

2. BRAND CONTENT & SOCIAL MEDIA STRATEGY

- Audit of your content

- Trend analysis: who is doing what and how can we position your brand?

- Editorial strategy & content strategy (define the editorial line and the type of content to produce)

- Content production & copywriting:

Photography, photo shoots, video production, set design

- Editorial calendar monitoring

3. CREATIVE STRATEGY

Find innovative content concepts / OPS actions to make your brand shine.

4. CONTENT PRODUCTION

Art Direction / Copywriting

Set Design / Photography

Clients: Accor Premium Brands: Mercure, Pullman, Swissôtel, Mövenpick (6 months full-time brand platform socialization strategy), Bagatelle Group (6 months full-time Social Media Strategy/Management), YSL Beauty (Social Media content strategy), Xiaomi, Square, Uniqlo, Batiste, HelloAsso, Shabada, Damdam bijoux, BPI France, WPP, Studio M, Group M, Publicis, Razorfish, BeWild, Maniacom