Freelancer profile translated to English.
Back to original languageAbout Antinéa
Social Media & Content Creator expert, I help hospitality and lifestyle brands make their experience palpable.
At the crossroads of editorial strategy, creative direction, and content production, I design social universes that give brands substance: content designed to be felt as much as seen.
My approach combines a creative eye, an understanding of social usage, and cultural sensitivity to create authentic, desirable, and engaging content. And above all, content that conveys an atmosphere and an emotion.
Ex-Google / YouTube.
Bilingual English.
• SOCIAL MEDIA & INFLUENCE DIGITAL STRATEGY
- Content audit & trend analysis
- Social media editorial strategy (archetypes, expression territories, editorial lines)
- Definition of communication pillars
- Strategic and brand content recommendations
> Deliverables: communication audit, benchmark, trend detection and analysis, brand platform socialization, social media recommendation, digital and social media editorial strategy, Social media guidelines, Social Playbook, Executive summary.
• CONTENT CREATION
- Creative strategy & concept ideation
- Design and production of formats adapted to social platforms
- Photography and video
- Video editing
• SOCIAL MEDIA MANAGEMENT
- Social media management & project management
- Editorial committees & production monitoring
• INFLUENCE
- Influence strategy management
- Creative & production monitoring
- Budget monitoring
Hospitality and catering: Club Med, Accor Hotels, Mercure, Pullman, Mövenpick, Swissôtel, Bagatelle Group, Belambra Clubs, Yelloh Village
Fashion: Uniqlo, Jacadi, Jules
Beauty, hygiene and dermo-cosmetics: Marionnaud, YSL Beauty
Automotive: Mazda
FMCG: Oasis, Schweppes, May Tea, Krema, Haribo Pik, Carambar, Saint Agur
Also BPI France, Salesforce, Macif
Agencies supported:
WPP, Studio M, BETC Digital, Publicis: Razorfish.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- RazorfishSocial Media Manager / StrategistCONSULTING AND AUDITSMarch 2025 - September 2025 (6 months)Paris, FranceBrands:Accor Premium Brands – Pullman, Swissôtel, Mövenpick, MercureMission(fully English position)Lead the development and execution of the global social media strategy across all relevant platforms, ensuring alignment with business objectives and the positioning of each brand.Key Responsibilities:- Define and deploy the global social media editorial strategy for each brand, in line with the platforms and the positioning of each brand.- Lead the editorial committee with internal and external stakeholders, and coordinate content production and publication (artistic direction, content creators, community managers).- Manage and implement the editorial calendar by leveraging relevant trends and key moments.- Develop "always-on" content campaigns and strategic activations.-Develop and oversee the content creator strategy (influencers, UGC…).- Define and activate the boosting strategy (paid social).- Implement and oversee community guidelines.- Ensure regular reporting and analysis of Social Media performance (KPIs).- Supervise and mentor two community managers.- Develop Communication Playbooks / Guidelines for hotels
- FreelanceSocial Media Strategist / Digital Marketing / Brand ContentCONSULTING AND AUDITSNovember 2021 - Today (4 years and 7 months)Paris, FranceCreative strategy and design of creative directions to meet your brands' challenges and reach your target audience in the most effective and authentic way possible:1. BRAND STRATEGY- Market Analysis- Positioning- Customer Journey Map- Audit & Trend/Competitor Analysis2. BRAND CONTENT & SOCIAL MEDIA STRATEGY- Content Audit- Trend Analysis: who is doing what and how can we position your brand?- Editorial Strategy & Content Strategy (define the editorial line and the type of content to produce)- Content Production & Writing: Photography, photo shoots, video production, set design- Editorial Calendar Monitoring3. CREATIVE STRATEGYFind innovative content/OPS action concepts to make your brand shine.4. CONTENT PRODUCTIONArtistic Direction / CopywritingSet Design / PhotographyClients: Accor Premium Brands: Mercure, Pullman, Swissôtel, Mövenpick (6 months full-time brand platform socialization strategy), Bagatelle Group (6 months full-time Social Media Strategy/Management), YSL Beauty (Social Media content strategy), Xiaomi, Square, Uniqlo, Batiste, HelloAsso, Shabada, Damdam bijoux, BPI France, WPP, Studio M, Group M, Publicis, Razorfish, BeWild, Maniacom
- Bagatelle GroupSocial Media Strategist - Freelance missionRESTAURANTS AND FOOD SERVICEApril 2023 - November 2023 (8 months)Paris, France
Reviews
Melanie
Bipmod
Reviewed on 4/13/2022
It was a pleasure to collaborate with Antinéa, creative and relevant proposals, good understanding of the brief.
We will gladly collaborate with her again.
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Education
- Master in Digital MarketingKEDGE BS2014
- Bachelor in Creative Strategy & Art DirectionIntuit lab2020#2 Bachelor en direction Artistique en France > Stratégie créative > Design Graphique > Direction artistique > Motion design > Realisation audiovisuelle > Conception > Narration visuelle
Certifications
- Studio PhotographyEcole Keller2023
- Audiovisual WritingEPSAA2020