Freelancer profile translated to English.

Description

Welcome to my Malt profile!!

Growth marketer, I work with companies to help them challenge, optimize, and deploy their marketing strategy.

My approach is centered around 4 pillars: strategy, method, execution, and analysis.

I have over 12 years of experience in marketing in strategic positions as a manager in a large company, then as an entrepreneur.

I built and developed a project that reached 800K in monthly recurring revenue after 2 years of commercialization.

My favorite topics:

Branding / Growth / Entrepreneurship / Acquisition / Content Strategy / Automation

Languages

Workplace preferences

Can work on-site

Auvergne (up to 50km), Lyon (up to 50km), Clermont-Ferrand (up to 50km), Saint-Étienne (up to 50km)

Cleeks
Co-founder
CONSULTING AND AUDITS
February 2023 - Today (3 years and 3 months)
Auvergne, France
Cleeks is a collective of freelancers that helps VSEs, SMEs, and Startups optimize and deploy their growth strategy.
Anthony Villars
Growth Marketer
September 2021 - Today (4 years and 9 months)
Auvergne-Rhône-Alpes, France
Feu Vert France
Marketing Manager
RETAIL (LARGE RETAILERS)
July 2016 - January 2020 (3 years and 6 months)
Écully, France
National launch of a new monthly subscription service for car maintenance.
- User needs analysis
- Definition of the financial and economic model
- Offer construction
- Product owner role: design and improvement of front-end and back-end tools
- Definition and execution of the growth marketing strategy
- Monitoring and steering of KPIs Result: 800K MRR after 2 years of commercialization
- Building and managing a marketing and customer success team of 4 people
- Conceptualization, design, and launch of new service offerings
- Establishment of partnerships
- Management of multidisciplinary project teams
- Definition and monitoring of project and marketing budgets
- Definition and deployment of the marketing strategy
- Regular reporting to the Executive Committee

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Master 2 (M2), Brand strategy, innovation, and product launch
IDRAC Business School
2011
Master 2 (M2), Stratégie de marques, innovation et lancement de produits
DUT, Marketing techniques
Université Jean Monnet Saint-Etienne
2008
DUT, Techniques de commercialisation

Anthony Villars

Growth marketer