Freelancer profile translated to English.

Description

Senior marketer with 20 years of experience in large groups (Mondelēz, SC Johnson), consulting agencies (Babel) and entrepreneurship. Expert in B2C and B2B2C brand strategy, 360° communication, go-to-market, and performance management (KPI, ROI, P&L), with a strong omnichannel (digital, retail, drive-to-store) and data-driven culture.

Proven manager of direct and indirect teams, capable of structuring, prioritizing, and delivering in demanding environments.

Singularity: former high-level athlete (Top 5 France, Top 100 World). Leadership and progression discipline applied to management and marketing strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Indépendant
Consultant & Transition Manager - Branding, Marketing & Communication
CONSULTING AND AUDITS
July 2023 - December 2025 (2 years and 5 months)
Paris, France
▸ Brand Strategy - Lacoste: audit and recommendations on brand platform redesign (diversity) + deployment of TV, poster, social media assets (2023 campaign)
▸ Loyalty & Digital - Lacoste: analysis of the e-commerce loyalty program, recommendations for integrating new brand territories
▸ Culture & Events (theater & comedy, Zénith tour, launch of a major new festival): go-to-market, launch strategy, 360° communication plan by artist and project, distribution channel partnerships (AMEX), visual identity, Meta advertising, CRM, and structuring of the Marketing/Communication department. Management of 2 employees.
▸ SME Support - 6+ clients: positioning, offer marketing, visual identity, social media
▸ Personal commitment as a family caregiver (2023-2025), alongside consulting activities
Marketing and Communication Planning Business Plan Development Communication Strategy Corporate Strategy Branding
Agence Babel
Strategic Insights Manager - Branding, Marketing & Communication
July 2022 - August 2023 (1 year and 1 month)
Paris, France
▸ Brand Strategy - Biocoop, Picard, Panzani, Santé Publique France: segmentation, positioning, marketing plans, go-to-market - quantitative/qualitative studies, consumer insights, personas
▸ Content & Communication - L'Oréal, Sécurité Routière, Netto: brand content, pre/post-tests, editorial strategy, ROI management
▸ Brand Identity - Redesign of brand platforms for 5 clients including Groupe Petit Forestier (#1 in sustainable refrigerated rental worldwide) - architecture and deployment across 10,000 assets
▸ Strategic Planning - 20 B2B/B2C tender processes supported (Legrand, Vinci, Santé mentale France...) - winning recommendations
Mondelēz International
Trade Marketing, Categories & Activations Manager
May 2019 - November 2021 (2 years and 6 months)
Paris, France
▸ Brand & Category Management - P&L management for 7 snacking brands (Belin, Tuc, BelVita, Grany...), 140 references across €150M in revenue → +3 pts market share. KPI and ROI management for activations.
▸ Trade Marketing & Activation - 800 operations/year across 10 distributors, drive-to-store, €3.5M budget → +0.5 pt margin
▸ Media Coordination - TV, social media, POS, event plans - omnichannel 360° communication
▸ Partnerships & Licenses - Belin & Tuc official partners of the French Team (Euro 2020) → 3,500 points of sale activated
▸ Internal & Partner Coordination – alignment of field sales, KAM, finance, supply chain, and media teams to achieve objectives by brand and market.