Anthony Porraz

Digital Project Manager Axalta: re-paint and starcoater network

Launch of a Wordpress website:

- Integration of service provider profiles

- SEO Writing (Weekly blog article + optimized landing pages)

Web Marketing:

- Social media management (creation of visuals, videos, photos)

- Google Ads campaign management

- Facebook & Instagram Ads campaign management

Marketing and Communication Actions

- Press & TV Relations

- Trade show organization

- Video shoots

- Photo shoots

Business network management:

- Webinars, Newsletters, Calls...

- Digital support for VSEs/SMEs (Audit and advice on website creation and social media management)

Marketing: Lead management and monitoring via PSA group CRM tools. Implementation of marketing campaigns: SMS, Mailing, and E-mailing. Direct contact with clients, partners, and service providers. These tasks allowed me to develop my autonomy and my ability to manage budgets.

Communication: Creation of content for the various social media of PSA Retail Saint-Etienne sites. Implementation and monitoring of communication plans for the actions of Q1 and Q2. Creation of visual materials (Flyers/Posters). Thus, I developed my skills in strategic thinking and creation while learning to manage PSA group constraints (Graphic Charters, Brand Image, etc.). I thus developed an adaptability by having to manage three different brands simultaneously, all with very different visions and objectives.

Web Marketing: Implementation of advertising campaigns on social networks. Management of Google reviews and implementation of strategies to improve the e-reputation of PSA Retail Saint-Etienne. Research and mediation work to convey the importance of e-reputation to PSA Retail Saint-Etienne staff.

Organization of various events for the Citroën, DS, and Peugeot brands:

- Open Houses

- Private Sales

- Pro Days

- Vehicle Launches

- Vehicle Exhibitions

Autonomy, Responsibility, and Risk-taking are the words that best define my event management tasks for PSA Retail Saint-Etienne.

Sales/Customer Contact: Development and management of the Rent service for Citroën Saint-Etienne.

Inbound marketing:

- Community management: Management and promotion of various company profiles on social networks (Facebook, Instagram, LinkedIn). Research, graphic creation, and strategic thinking through the implementation of Facebook Ads campaigns.

- SEO: Writing optimized content for natural referencing of various WordPress and Prestashop sites. This work allowed me to develop my writing skills. Additionally, monthly analysis was performed to maximize SEO performance. This writing work was done for various clients on diverse topics (automotive, gastronomy, IT, outdoor space design...)

- Emailing: Creation of monthly emailing campaigns for various clients using tools like MailChimp.

Furthermore, I had the opportunity to use websites on various CMS like WordPress and Prestashop daily, as well as to use different modules like Yoast SEO or The7.