About Anthony
French
Native or bilingual
English
Fluent
Experience
- ANFAMA GROUPCEO & ConsultantCONSULTING AND AUDITSMay 2018 - Today (8 years and 1 month)Paris, FranceAssisting marketing directors in their growth strategies:- Development of strategic growth plans- Definition of operational models focused on digital and customer experience- Optimization of marketing campaign impact through analytics- Ideation of disruptive business models- PricingCapturing growth across all channels:- Definition of sales strategy: customer segmentation and targeting, multi-channel mix, ROI- Sales excellence: new management and sales practices, skills, compensation model- Development of new models and tools around IoT and big data- Definition of ecosystem strategies to capture future growthCustomer Experience- Equipping companies to measure the experience offered to their customers and identify levers to optimize customer centricityRethinking customer service as a value generator:- Development of omnichannel operational models- Digitalization and personalization of customer experience- Optimization of operations through analytics and data visualization.- Definition of tomorrow's customer service: 1st level support, RPA, chatbots, virtual assistants, etc.
- TrainyAssociate & Marketing Communication DirectorEDUCATION AND E-LEARNINGJuly 2018 - July 2021 (3 years and 1 month)Paris, France- Responsive website design- Double Player Video Player integration- Creation of student and teacher areas- Project management- SEO audit- SEO writing- UX / UI optimization- Social media management- Content creation- Editorial calendar creation- Content distribution through various channels (newsletter...)- PR and influencer management- Online payment management (Stripe)- Development and management of the Digital Strategy- SEA campaign management (AdWords...)- Retargeting and transactional campaign management
- Partenaire ParticulierAssociate & Marketing and Communication DirectorEDUCATION AND E-LEARNINGMarch 2018 - March 2020 (2 years and 1 month)Paris, France- Responsive website design- Double Player Video Player integration- Creation of student and teacher areas- Project management- SEO audit- SEO writing- UX / UI optimization- Social media management- Content creation- Editorial calendar creation- Content distribution through various channels (newsletter...)- PR and influencer management- Online payment management (Stripe)- Development and management of the Digital Strategy- SEA campaign management (AdWords...)- Retargeting and transactional campaign management
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Education
- PROFESSIONAL AND OPERATIONAL DRIVING OF MULTI-ROTOR AND FIXED-WING DRONESDigital works aircraft2021CERTIFICAT D'APTITUDE EN TANT QUE TÉLÉPILOTE DRONE